The Marketing, Communication and Business Development consultancy specializing in the legal sector in Europe and Latin America, Geric Associates, has hired Andrs Vanegas as the partner responsible for business development.

Andrs, with more than 12 years of experience, has a solid track record in the field of legal marketing, communication and legal business development in Europe and Latin America. At Baker McKenzie she was responsible for business development and marketing for the practice groups of Advisory in Latin America. Likewise, he was director of marketing at Palacios Lleras and of business development for the Spanish law firm ClarkeModet. Andrs has an MBA from the Universidad de los Andes in Colombia, a Master’s in Marketing from IED Madrid in Spain, and completed the Babson Build Program at Babson College in the United States.

Marc Geric, managing partner of Geric Associates, highlights the reinforcement of the strategic and business development area that this signing represents: “With this incorporation, we reaffirm our commitment to continue promoting the business-oriented strategic consultancy of the firms with which we work. Thanks to his experience in international law firms such as Baker McKenzie or ClarkeModet, Andrs Vanegas brings the global expertise implemented by leading firms.”

For his part, Andrs Vanegas highlights the value of having a team from large law firms: “I have known Marc Geric and his team for years from the client’s point of view. A team that stands out for its in-depth knowledge of the particularities of the legal services sector and marked by rigor and a strategic outlook. I am very happy to join an international, growing and top-level team”.


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