You are currently viewing Grupo Bimbo suspends sales of its products and investments in Russia

Mexico City.- The Mexican Grupo Bimboone of the largest bakeries in the world, announced this Monday that it has suspended sales of its products in Russia, as well as investments in that country that invaded Ukraine at the end of February.

“Due to the current international situation, and in line with our values, Grupo Bimbo informs that it has suspended sales of the Bimbo brand in Russiaas well as its new capital and marketing investments in that country,” the Mexican firm said in a brief message.

bimbo indicated that it will continue “monitoring and evaluating the situation as circumstances evolve.”

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Bimbo’s decision joins that of emblematic United States brands such as Coca Cola, McDonald’s or Starbucks, which last week announced almost in unison that they are suspending their operations in Russiathus joining the dozens of companies that in previous days took a similar measure.

British Chancellor of the Exchequer Rishi Sunak on Sunday urged British companies to stop investing in Russia and praised companies that have already announced their intention to divest some or all of their assets in the country, including Shell, BP, Aviva, M&G and Vanguard.

Bimbo suspends operations in Ukraine

It should be remembered that, on February 27, the Mexican company Grupo Bimboalso reported that it would temporarily suspend its operations at the plant located in the city of Dnipro, located in the southeastern region of Ukraine.

Twitter Group Bimbo. Photo: Capture

“For Bimbo group The highest priority is the safety of each of its collaborators in all operations in the world, so everything within the company’s reach will be done to support the Ukrainian bakery teams,” he explained. .

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This decision was in order to “safeguard the physical integrity of its almost 150 collaborators, who are all Ukrainians, due to the armed conflict that recently began.”

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