You are currently viewing The great trap of minimalism: how the fashion for simple objects tricks you into spending more

From Steve Jobs to Marie Kondo, the minimalist aesthetic responds to the modern yearning for a simpler life. But more and more experts warn that it has become a ‘cool’ version of the wildest consumerism

The iconic Happy Mac (Happy Mac) of Apple’s Macintosh computer

Updated Sunday, January 23, 2022 –
22:29

  • Byung-Chul Han “In capitalism even silence becomes a commodity”

“The first step in creating the life you want is to get rid of everything you don’t need.”

“The important things in life are not really things.”

“Getting rid of your items will make you happier.”

“The more you throw, the more you will find.”

“Has less object

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