The Ministry of Production and Science of the province of Buenos Aires charged Laboratorios Andrómaco SA, for its “Dermaglós Solar” cream, and SC Johnson & Son Argentina, for its repellent “Off!” for alleged violations of the Consumer Defense Law, such as “failure to provide information” and “misleading advertising”. The companies have already been notified and have 5 business days and cannot be extended to present their defense.
In the surveys carried out by the provincial government, it was found that the company Laboratorios Andrómaco SA advertises in its sun protection products (Dermaglós Solar FPS 30, FPS 40 and FPS 50 Family pack of 380 ml) an alleged “30 percent gift ” indicating at the top of the container, highlighted, in yellow and in capital letters.
However, from the investigation carried out it is not possible to determine in a clear, detailed and sufficient manner what the advertised “benefit” consists of, since, for example, it is not reported if it is an extra quantity in the content of the product; if it is a percentage discount on the price of said product or; if the container is 30 percent larger than another with the same characteristics and that has the same value. In this way, consumers do not have the necessary and sufficient information at the time of making the purchase.
In addition, the company cannot guarantee the gondola price that allows consumers to access the supposed benefit, thus generating a deception: the “gift” would not exist, but it would induce consumers to buy a product. in wrong conditions.
In the case of the imputation to the company SC Johnson & Son of Argentina, for its insect repellent “Off! extra duration”, the province confirmed the infraction for misleading advertising within the framework of the regulations related to commercial loyalty, which guarantees transparency in commercial relations and access to essential information on products and services marketed.
On the label of the container, the company highlights at the top, in yellow and capital letters, the inscription “economic size 50cm3 for free”, while on the back it highlights “290 cm3 at the price of 240 cm3”. However, the company cannot guarantee that the 290 cm3 container is sold at the value of 240 cm3 at every point of sale.
In addition, in the provincial surveys it was not possible to identify the 240 cm3 container or its unit value in the gondola, in order to verify the supposed benefit for those who consume it. In this way, the aim is to prevent consumers, through inaccuracies or unclear and misleading advertising, from being misled or false in the acquisition of products or services. And protect the right of consumers to have adequate, complete and truthful information in their consumer relationships.
From the Provincial Directorate for the Defense of the Rights of Consumers they point out that, in both cases, they are products intended for family use and health protection, especially in the summer season and high exposures to the risks of solar radiation and insect bites.