Towards a good year for tourism

Gabriel Escarrer, Vice President and CEO of Meliá Hotels, is confident in the Economist by assuring that “Meliá will return to obtain net profit from this same exercise”.

The optimism that the executive shows may perhaps surprise given the impact of the pandemic on the sector. But it coincides with the good prospects that different entities grant to national tourism in this 2022. Thus, the Exceltur employers’ association predicts that it will grow 53% this year and will add 47,000 million of activity. Even more convincing is CaixaBank Research, which forecasts that the sector will return to profitability in 2022. The strength of national tourism, which will recover the level of spending of 2019, and the return of international tourism, for which an increase in income of 92% is expected. %, are the reasons to which the financial entity resorts to argue its positive forecast. As if that were not enough, the markets also agree on these predictions and, after punishing the sector in November, they are causing world tourism to rise by an average of 7% in the year. All this makes it clear that, far from what might have been thought, the omicron variant will not be able to with tourism. The key is that this sixth wave of Covid, despite being the most contagious, does not punish the economy with the same intensity as the previous ones, since it has not led to restrictive measures such as confinements, which are disastrous for business activity. . In this context, it is credible to foresee that tourism will overcome the omicron pothole already in March, which will even allow the Easter season to be saved, after two blank years. The sector, therefore, is starting a promising year in which the good prospects have so far prevailed over the uncertainties.

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