Retail sales grow 0.6% in November on weaker Black Friday

Year-to-date, the segment recorded a rise of 1.9%, but retracted 4.2% compared to the same month in 2020

CESAR CONVENTI / FOTOARENA / ESTADÃO CONTENTMilder season of discounts and liquidations impacted retail sales

As retail sales advanced 0.6% in November compared to October with a weaker Black Friday season and with most segments registering a negative result, informed the Brazilian Institute of Geography and Statistics (IBGE) this Friday, 14th. Between January and November, trade grew by 1.9%, the same rate accumulated in 12 months. The level shows a deceleration of activities compared to a high of 2.6% observed in the 12 months ended in October. In comparison with the same month of 2020, the sector fell by 4.2%.

The result was impacted by the escalation of inflation and the change in consumer behavior in the face of the sales and discount season of the Black Friday, held on the 26th of November. “What we saw was a much less intense Black Friday, in terms of sales volume, than in 2020, when this period of promotions was better, especially for the largest retail chains,” said survey manager Cristiano Santos. . “This is partly due to inflation, but also to a change in the consumption profile, as some purchases were made in October or even in the first semester, when there was greater availability of credit and the phenomenon of discounts. This advanced Black Friday in some ways for some chains.”

Five of the eight activities surveyed by the IBGE had a retraction in November. The sector of hypermarkets, supermarkets, food products, beverages and tobacco registered a high of 0.9%, while pharmaceutical, medical, orthopedic, perfumery and cosmetic articles rose 1.2%. Other articles of personal and domestic use registered an increase of 2.2%. The volume of sales of furniture and household appliances decreased 2.3%, as well as textiles, apparel and footwear (-1.9%), fuels and lubricants (-1.4%) and books, newspapers, magazines and stationery (- 1.4%). Office, IT and communication equipment and supplies changed -0.1%, which indicates stability.

In the expanded retail trade, the 0.5% growth in volume of sales in November was influenced by the positive rates of vehicles, motorcycles, parts and pieces (0.7%) and construction material (0.8%). after the negative results of the previous month, 0.4% and 0.8%, respectively.

Disclaimer: If you need to update/edit/remove this news or article then please contact our support team Learn more

Leave a Reply

Your email address will not be published.