It is not pleasant for any person to wait while a website loads. A user who clicks on a page and waits for a little more than a few seconds will probably abandon it and that will not only affect the reputation of the site, but will also lose customers.
And if there is a place where the first impression counts, and it is valid, that is your website. We are not only talking about the design and its content, since the loading speed of your site will be an important part of the probable success that it may have.
Are you interested in offering a quality experience to your website visitors? Learn about the most effective techniques so that the loading speed of your page is optimal, increase visits and possible conversions.
Importance of loading speed
What is upload speed? We refer to it as the time it takes for a web page to fully display in the browser and allow the visitor to interact.
If a website, especially if it is a Online store, features fast charging, this will bring a better experience for users.
If the website is built on a reliable and efficient platform like Zyro, there are less chances of speed issues. In such a case, customer service and internal tools help to solve any problem.
It may seem somewhat redundant, but the faster your page loads, the faster users will have access to interact with it, thus increasing the chances of conversions.
The speed of your website is the main thing
When we talk about speed, the load waiting time will make the difference between a good purchase or an abandonment of it.
If you have a web store and each step takes the checkout process a little over a couple of seconds to load, this means potential buyers are abandoning their purchase.
It is a fact that a minimal delay (only 100 milliseconds) in page speed translates into a significant decrease in conversion rates.
All this is well known by the Zyro team, specialists in the creation of web pages with “lightning speed” loading and with the knowledge and experience necessary to increase traffic on certain pages and position in search engines.
Tips to optimize the speed of your website
The ideal is a home page that makes a pleasant impression on those who visit it, an example of this is the start of our portal. However, this does not mean that we should saturate the site with excessively heavy content, as it can greatly delay loading and encourage visitors to immediately leave without making any interaction on your page.
To improve the speed of a web page for loading, the following is recommended:
- 1. Avoid overloading the home page
The home page should be well organized, with minimal content, this will allow users to easily understand your message from the moment they enter. Try not to be too long and keep it clean to facilitate navigation and access to your website.
- 2. Take into account the main content of the page
It shows the main information, what users want to know. For that reason, the most important part of your web page will be the top strip, since it will be the first thing that your users will see and naturally, the first thing that will be loaded. Do not forget that the content in this section must be clear and easy to load.
- 3. Improve speed by optimizing images
Something that makes a big difference in terms of the loading speed of your web page is the images. Remember to optimize them, ensuring that they are in the correct file format so that they are not too large.
It is best to use JPEG files for images, since they are lighter and faster to download.
- 4. Lower the media content
Try not to overload your website with unnecessary features and content, because many of these features negatively affect load times.
For example, avoid endless photo galleries or embedded videos. This also does not mean completely avoiding this type of content, but rather reducing the number of images in the galleries and the number of videos on your page.
- 5. Reduce font styles
One practice that works well is to reduce the number of font styles. Not only will it better reflect the style of your brand, but it will also reduce the time it takes to load the page.
If you want to use custom fonts, you should keep in mind that they are graphic elements just like images and videos. This means that they will need to be downloaded before appearing on your pages.
- 6. Reduce the use of animations
If there is something very attractive for your page, it is undoubtedly the animations. However, as charming as they are and as much as they add that fun touch, they are heavy files.
Nor is it about doing without them completely given their great visual appeal. But you must be restrained and selective when choosing them.
The heaviest of all are GIFs so avoid them, even if they are small.
Use online resources, so you can turn page animations into videos, they will load much faster and provide the same visual experience as animations. Another good practical tip is to place them after the middle of the page.
- 7. Do not redirect links that slow down the load
As more redirects, the load time of your page will be longer. Although redirecting a website helps to stabilize the number of visits, each maneuver of this type will lengthen the load times, so make sure you place the ones that are strictly necessary.
- 8. Focus on mobile performance
Nowadays all people browse more and more from their smartphone and naturally they have the expectation that the web page will look as good as its desktop version.
Mobile phones today are an excellent opportunity, but to take advantage of them it is necessary to optimize the space, because the screen is much smaller and the content must be adjusted.
In the mobile version, hide or remove any elements that affect its performance, such as the use of multiple formats and font styles, animations, videos, images, or special effects, and replace them with other features such as a splash screen that shows your logo while your page loads.
Is it possible to measure the web speed of my page?
Of course. There are many tools on the web that will not only allow you to measure speed but will also tell you what adjustments you need to make to improve the speed of your site.
It is always recommended that the pages load in less than 3 seconds. It is a fact that 47% of website users and consumers expect two seconds or less, and 40% abandon if it takes three seconds or more. Today, how long does it take to load your website?