In Colombia they laugh at the situation of Junior de Barranquilla. A few days ago, it was revealed that after a great economic investment, worthy of a team that wants to fight for everything, it did not even manage to sell more than 1,000 tickets for the season. That unleashed a sea of ridicule from the rival fansand that’s why the club said to take action on the matter, but the move did not go so well …
They arrived Fernando Uribe, Daniel Giraldo, Yesús Cabrera, Omar Albornoz and, the icing on the cake, Miguel Angel Borja, but fans seem unconvinced. Junior had no better idea than to launch a commercial to encourage its people to go to the pitch and buy tickets. However, the idea did not end well and the responses to the video were negative.
Not even Borja managed to tempt the fans. (Juan BARRETO / AFP)
In the recording they played a Tiburon fan cheering on his own at the Metropolitan Stadium in Barranquilla. After a while singing songs absolutely alone, he appears the campaign slogan: “He just can’t.” The public, both their own and others, did not have a shred of mercy and the publication was filled with comments.
The taunts were common currency in the responses. “They have more retweets and I like you than subscribers”, “What a shame” and “it has to be a joke”, were the replies to repeated in the tweet.
While he does not know if the intention was to perform a parody, heUsers attacked whoever had the idea for plagiarizing a similar production made by Rayo Vallecano 10 years ago: the concept and the slogan is exactly the same. At that time, those from Madrid called the TV presenter Cristina Pedroche to star in the video.
Will they be able to add more subscribers in the coming days? (EFE / Daniel Muñoz POOL)
Investment yes, subscribers no
International competitions are the obsession of any soccer team. Beyond the fact that the teams aspire to win all the competitions in which they participate, there is no doubt that those organized by Conmebol have a different taste at the South American level.
In that sense, The desire of the entire Junior de Barranquilla leadership is to reposition Colombia as champion of the South American Cup (Independiente Santa Fe was established in 2015) and, therefore, they decided to invest everything necessary to be able to build a competitive squad to fight until the decisive instances. However, the motivation does not seem to have reached the fans yet …
Junior is usually a group willing to make heavy financial outlays in the pass markets: they have enough capital to do so and a city that accompanies the institution wherever it plays.
They hope to be successful with the campaign. (Daniel Munoz / AFP)
In fact, in the current pass market they brought five top-level additions: Fernando Uribe, who comes from scoring 12 goals in 23 games with Millonarios in the last tournament, the central midfielder Daniel Giraldo, Yesús Cabrera, whose main characteristic is to step on the area and try to generate play in the area of 3/4 of the court and the far left Omar Albornoz (He arrived free from Deportes Tolima).
The gem was Miguel Ángel Borja. In fact, the 28 forward was one of the most sought after on the entire continent. So much so that Boca was very interested in their services. However, the delicate economic situation in Argentina stalled negotiations due to difficulties in paying the contract to the Colombian national team player.
Fans complained about the marketing move. (EFE / Daniel Muñoz)
Despite all this promising context, fans still seem to be analyzing the situation before investing a significant sum of money to acquire the semester pass to see the team of their life (including 10 league games and two of the South American playoff game against Equity to a cost of 65 dollars the cheapest).
As reported by the local media Caracol Radio, the Rojiblancos were barely able to sell about 700 season tickets. Although the figure increased compared to the end of 2021, when a little more than 200 tickets purchased by the partners were calculated, the number did not grow significantly. Even if the projections estimated by Juan Carlos Murillo, market manager of the institution, are taken into account, since they projected to sell 25 thousand fertilizers by 2022.