Lidl continues to support La Palma and incorporates the palm tree sleeve to its assortment of fruit and vegetables in the Canary Islands

The supermarket chain reinforces its commitment to La Palma and puts the palm tree sleeve on sale in its network of more than 30 stores in the Canary Islands, thus claiming the proximity product and the quality of the local and supporting at a time of special difficulty to the primary sector on the island its recovery. Lidl expects to distribute at least 10,000 kilos of manga from La Palma in the coming weeks thanks to its close collaboration with its local supplier, Palmafrut.

The fruit, of the Keitt variety, has a pink and green skin and the pulp, yellow or orange and has practically no fibers, making it very easy to consume. Manga is one of the fruits richest in nutrients and vitamins, as it has amino acids, vitamin C and E, calcium, iron, magnesium and has a large amount of fiber, so it also stands out for its digestive properties. Lidl customers in the Canary Islands will find the La Palma sleeve on the company’s fruit and vegetable shelves, in which more than 60% come from the Canarian garden (bananas, potatoes, tomatoes, sweet potatoes, local oranges …).

As a sign of this commitment to the local, Lidl last December became the first supermarket in the Canary Islands to put the “volcano” banana on sale, which the customer can find in all its stores on the islands. In this way, it joined the initiative launched by ASPROCAN, the Association of Organizations of Banana Producers of the Canary Islands, to promote the visibility of the local product from the areas affected by the La Palma volcano. Although these bananas may present some stains on their bark or scratches from the ash, their quality is guaranteed and to distinguish them and encourage their consumption, they present a label that includes an image of the eruption of Cumbre Vieja along with the phrase “from the volcano” and the Plátano de Canarias IGP logo.

With this type of action, the supermarket chain contributes to the recovery and maintenance of the local agri-food production of La Palma and reinforces its support to the local suppliers with which it works.

Aid to La Palma

Lidl continues to expand the package of aid measures for the island of La Palma created after the eruption of the Cumbre Vieja volcano. From the first moment he has been working on the relief and reconstruction work of the island, in which he has two establishments, in Breña Alta and in Los Llanos de Aridane, in collaboration with town halls and local entities. So far it has delivered more than 10,000 kilos of food and basic necessities collected thanks to citizen collaboration in all its stores on the islands, it has helped nearly 2,000 families thanks to the donation of 60,000 euros to the Social Services of the City Council from Los Llanos de Aridane and has delivered cleaning materials to the Red Cross to deal with the consequences of the volcano.

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