Meat in Georgia will be sold with a QR code - what does this mean?

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Consumers will be able to find out the age, date of slaughter, storage conditions and shelf life of the meat

TBILISI, 11 Jan – Sputnik. Meat in the markets and shops of Georgia will soon start selling with a QR code, thanks to which buyers will be able to find out the sex, age, date of slaughter of the animal, storage conditions and expiration date of the meat.

Consumers will be able to get information about animals using a mobile application. The innovation will come into force from the spring of this year.

The initiative belongs to the National Food Agency. The main goal of the innovation is the protection of consumer rights and the introduction of the European standard for the sale of meat. Switzerland and Austria provide financial support to the project.

The National Food Agency will equip slaughterhouses with appropriate devices so that meat that will be sold in the country will receive special codes.

The new initiative will also help avoid wrongdoing. Recently, agency inspectors have identified dozens of cases of sale of expired and unusable meat.

In order to protect the health and interests of the population, the Food Agency exercises daily state control throughout the territory of Georgia. Consumers can report violations by calling the department’s hotline – 1501.

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