Today, one of the most important acquisitions in the video game industry was announced.
Take-two enters the assault on the mobile and social games market, thus reinforcing its sales leadership that it already has in the PC gaming and video console market.
Today it has been revealed that Take-Two has bought Zynga for 11.2 billion euros, a very important amount that shows the interest of this company in the social market.
Is one of the largest economic operations within the video game industry. What does this acquisition represent?
Take-Two is one of the most important video game producers. It owns companies like Rockstar Games, 2K Games, o Firaxis, who have created games that have sold hundreds of millions of copies.
The sagas Grand Theft Auto, Red Dead Redemption, NBA 2K, Civilization, Borderlands, Bioshock, and many others, belong to this company.
Zynga, for its part, has specialized in social games for mobile and browser, many of which work within the Facebook platform.
His greatest success is the FarmVille saga, but it has in its catalog dozens of social games based on micropayments, including a Game of Thrones casino, Harry Potter titles, or the popular Words with Friends 2.
Take-Two is one of the best-selling companies on PC and consoles, and with the acquisition of Zynga ensures a privileged position also in the mobile and social media market.
It thus becomes one of the few video game companies that controls both sectors, something that is not too common.
Sony, Microsoft, EA, Nintendo and the rest have failed to carve out a notable niche in mobile games, and neither have most mobile companies in PC or console games.