The global lockdowns of 2020 and part of 2021 due to the pandemic caused a real boom in acquiring or adopting pets. This trend has benefited companies such as the German stock market Zooplus, which, boosted by the interest that his business has aroused in venture capital, has become the most bullish value of the Stoxx 600 in 2021 with increases of more than 184%.

The biggest store online from pet products in Europe was founded in 1999, operates in more than 20 countries and made the leap to the park in 2008. The firm, which has a market capitalization of about 3,500 million euros, had already been doing its particular August due to the disruption by Covid, already that both the penetration of purchases on the Internet and the ownership of pets grew in the Old Continent.

But the spring that has propelled the company’s titles to all-time highs zone In which they are currently moving was the takeover bid (takeover) worth 3,000 million euros launched by the US venture capital fund Hellman & Friedman and that the company accepted in August.

This rise has left the company overvalued in the eyes of FactSet consensus analysts, who see it trading around 408 euros and advise undoing positions in the stock.

Columbus IP: “Zooplus continue to benefit from these long-term trends”

All in all, Columbus Investment Partners believe that “Zooplus will continue to benefit from these long-term trends, and the group anticipates that Internet sales of pet products in Europe will quadruple over the next decade and the sector will achieve sales (including traditional channels) of about 50,000 million euros by 2030 “.

Less optimistic are the Berenberg experts, for whom “unless Zooplus becomes a market leader in the long term, we have a hard time seeing it become profitable.” They note that “with Amazon matching prices, the lack of brand strength and Zooplus differentiation leave it vulnerable to customer churn and loss of market share,” they add.

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