Skincare-oriented cosmetics lead the increase in sales in the perfume sector and were also highlighted in the first months of 2021

Chezbeate/Pixabay License/Creative CommonsTonics and anti-acne products performed well in sales

care products skin are among the most sold in perfumeries. Even in times of pandemic, the Brazilian Association of Industries Personal hygiene, Perfumaria e Cosmeticos says that sales in the sector exceeded expectations. The increase was 21.9% compared to 2019. Cosmetics for facial skin grew even more: 30%. Face masks were the most successful, with an increase of 91%. Facial tonics and anti-acne products also stood out in sales for the first four months of 2021 compared to 2020. Daily skin care is important and tutorials have been gaining space on social networks, but should be done with caution under the care of a specialist, as highlighted by the coordinator of the Cosmiatry Department of the Brazilian Society of Dermatology, Edileia Bagatin.

“When it’s a skin that has more dilated pores, it’s more greasy, it’s thicker, you can even do this exfoliation, but at most once a month, and even so, it’s smooth, without much aggression. Never, for example, can you leave an exfoliation with red skin. It has to be something very soft so as not to attack”, he stated. The dermatologist also claims that cleaning, hydration and the use of sunscreen are the three essential pillars for good skin care. Due to the technology and research used, it is not necessary to have a huge range of products or even buy the most expensive on the market. A pastime that became personal care, skin health also gained space in beauty salons. In São Paulo, one of them offers a treatment with bioprint technology, a technique that removes blemishes and expression lines.

The procedure is done through an analysis performed in an application, which sends the characteristics of the client’s face to the printer. The result is a personalized and made-to-measure mask that delivers a set of natural actives absorbed in 24 hours to the skin. The beautician Mônica Silva says that the procedure has no contraindications. “They have the ability to act in the deepest part of the skin structure, so we also have a remodeling of the facial structure, a rejuvenation. Because of the antioxidant effect, we can also obtain a whitening of this skin, so it has several benefits, in the short and long term”, he pointed out. It is important to emphasize the importance of consulting a specialist to know the need for an adequate treatment, without restrictions and directed to your skin type.

*With information from reporter Camila Yunes

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