The president of the Association of Hotels and Tourist Accommodation of the Province of Alicante, Victoria Puche, has asked today that the Valencian Government Council side with the mayor of Alicante, the popular Luis Barcala, to bring a franchise from the Hermitage Museum to Alicante and his Province.

Puche understands that with the possibility of the Hermitage arriving in Alicante, a door opens to cultural tourism in a city and a province that need to diversify their offer, beyond the traditional Mediterranean ‘sun and beach’.

The Puche demonstrations take place after the mayor of Alicante Luis Barcala has requested the support of the Generalitat Valenciana and very especially of the Department of Culture directed by Vicent Marzà (Compromís) to bring to Alicante the Hermitage Museum, one of the most important parts of the world. Barcala wants that support to materialize in an investment both to achieve the objective and for the remodeling works that must be carried out for its location.

The announcement of Barcala has been accompanied by the refusal to sell to that same Ministry of Culture the shares that the City Council has in the Main Theater, the most important in the city. The two decisions of the mayor of Alicante are synthesized in a single objective: to bet very strongly on a cultural offer that goes beyond the sun and the beach and that gives new wings to the tourism sector.

Forecasts suggest that in the first year alone the Hermitage would attract 850,000 visitors. However, Alicante will have to face fierce competition, because Madrid and Seville not only want the Hermitage as well, but are also already moving to take advantage of this race at the highest levels.

Today, Victoria Puche, has argued that the initiative of the mayor of Alicante opens the door to expand the offer of cultural tourism and that there is a need to expand and diversify the tourist offer of Alicante and the entire Costa Blanca, beyond the traditional ‘ sun and beach ‘in a city and a province that, although it has had acceptable occupancy levels during the summer, should have that cultural offer.

«The Consell de la Generalitat must side with Barcala. Especially when there is no other city in the Valencian Community that has requested to host »this museum infrastructure of the first magnitude, according to Puche. The president of APHA has clarified that Hoteliers cannot contribute an economic amount, but they can provide the preparation, adaptation and mobility that Alicante deserves.

Hotel and accommodation tourism represents for the Province of Alicante around 30% of the transversal GDP, since around the hotels and the positions they offer there are other agricultural and industrial sectors that are also an indirect part of it. Sectors that would benefit from the implementation of the Hermitage franchise.

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