The 10th anniversary party of the S Moda magazine was just like the publication itself: original, groundbreaking and very diverse. It was held this Thursday from eight thirty in the afternoon in the same space occupied by the EL PAÍS newspaper. In the event, which was attended by a restricted number of guests, given the regulatory limitations imposed by the covid regulations, the songs of Titanas, the album in which the Madrid artist Sandra Delaporte, artistically known as Delaporte, collaborates with Amaral and Rozalén.
It was the musical culmination of a dinner with a very unique location, where homage was paid to another form of freedom of expression: the one that allows including in the journalistic menu those topics that are also an indissoluble part of a modern and advanced society, those that report about trends, fashion and artistic expressions in general, in this case, related to the female universe in particular. With a groundbreaking editorial line, which has never dispensed with the quality principles that distinguish this newspaper, S Moda has always tried to accommodate all sensitivities in order to escape stereotypes and address content without prejudice that is not strictly national political news or international, they collect the pulse of the world, in Spain and around the globe, monitoring what happens in the streets, in art galleries, in shops, in entertainment venues and, above all, on catwalks. In addition, the director of EL PAÍS, Pepa Bueno, clarified that the look of the magazine, like that of the newspaper, has always been feminist. “In this emblematic space since 1976 hundreds of women have left their skin to dye the pages of this newspaper that were printed here. Although everything has changed a lot since then, the spirit is the same as it was then ”.
A decade ago, S Moda was born to offer information on style and culture with a feminine perspective without falling into clichés. The atmosphere in the newspaper area, where an ephemeral party hall was created, was relaxed and they dined from the Minister of Science and Innovation, Diana Morant, to the former United States Ambassador, James Costos, Andrea Levy, Councilor for Culture of the Community of Madrid, passing through the singer —and phenomenon of the season— Rigoberta Bandini. Responding to the integrating and progressive spirit of the magazine, in the most natural way great figures from the field of research were mixed around the menu, such as the director of the Oncological Research Center, María Blasco, and representatives of the world of song, such as Christina Rosenvinge or Cintia Lund; the arts, such as the director of the Thyssen-Bornemisza Art Contemporary Foundation Carlos Urroz or the gallery owner Topazio Fresh; literature, like Elvira Lindo; cinema, with the presence of Jedet, and above all, fashion. The models Inés Sastre and Laura Ponte, protagonists of the magazine’s 10th anniversary cover, led a call in which the designers Lorenzo Caprile, Alejandro Palomo, Moisés Nieto, Maria Ke Fisherman, Pepa Salazar and Nacho Aguayo were also present. In addition, the executive president of PRISA Media, Carlos Núñez, was present.
S Moda has managed to consolidate in the last 10 years a revolution within its segment, clearly positioning itself in favor of inclusivity and diversity, counting in each issue with the best image and word professionals. “At S Moda we have a very serious commitment to beauty and fun, to joy, to depth, to what is vindictive. As Vicente Verdú said in an article in EL PAÍS to which we always return: ‘Quality women’s magazines provide the most eloquent brilliance of some social interstices, which, like lymphatic samples, are an antidote to the saddest and worst, ”he recalled in her intervention was the director of the magazine, Sofía Ruiz de Velasco. In addition, the director of the publication had a word of thanks to her team, which she defined as “the best you can count on.” When S Moda magazine was born, the pages of the newspaper were still being printed on machines that last night were the silent setting for the celebration of the 10th anniversary of the magazine’s arrival on newsstands: a set that was somehow a metaphor for the transition from contemporary journalism to digital media, in which S Moda has also been a pioneer with its popular and prestigious website.