Penny: Customers take a closer look at sushi on the shelf - "Would definitely fall for it"

Penny: Customers take a closer look at sushi on the shelf – “Would definitely fall for it”

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Cheap shopping: 10 tips for saving money in the supermarket

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Something completely new at Penny! A customer of the grocery discounter treats himself to something very special: sushi.

But not just anything. The product of Penny– Own brand is completely vegan.

Penny: Vegan salmon with sushi – “Would definitely fall for it”

Thats something! You rarely get sushi without fish in the supermarket. Usually only cucumber or avocado is in it and that can get a bit bland in the long run. But then Penny comes around the corner with an exciting alternative: vegan salmon. Vegans can now also enjoy a salmon nigiri – without any fish.


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This customer thinks the idea and the product are great: “Omnomnom! Food for Future from PENNY ”. That gives a thumbs up from the customer and a Facebook post with a photo. However, this creates question marks for some.

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A few facts about Penny:



  • was founded in 1973, headquarters in Cologne
  • around 2,135 branches in Germany
  • belongs to the Rewe Group
  • In 2007 massive expansion through the takeover of Plus branches
  • Sales in 2018: around 12.4 billion euros
  • active in six other countries in Europe (Italy, England, France, Hungary, Spain, Czech Republic)

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“What is the ‘salmon’ made of and how does it taste?” Asks a user. However, the customer cannot answer this question exactly. “Tastes like salmon,” he says and attaches a picture from the back of the packaging.

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More supermarket topics:


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Accordingly, the vegan salmon is made from a mixture with tapioca starch. The user finds it “interesting” and, according to her own statement, would “definitely fall for it”. (mbo)


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