The International Tennis Federation and Cosmos Tennis, organizers of the Davis Cup, today announced an alliance with Chiliz, a leading group in blockchain solutions for the sports and entertainment industry, to launch the Fan Token official of the Davis Cup by Rakuten through the Socios.com app. It is the latest twist of the proposal led by the company of Gerard Piqué for the well-known tournament for men’s tennis teams.
The Fan Token $DAVIS will allow tennis fans to connect and interact like never before with the Davis Cup by Rakuten, the World Cup of tennis. Lovers of the sport will be able to actively participate in tournament decisions through binding voting, access exclusive promotions and discounts, and be eligible to win a wide range of prizes and rewards, from signed official merchandise to free tickets and physical and digital VIP experiences.
The Fan Token $DAVIS It will also allow followers to enjoy exclusive content and interact with each other through chats, games and contests in which they can test their knowledge and compete to reach the category of “Super Fan”. In addition, they will be able to ‘hunt’ Fan Tokens $ DAVIS and the rest of the sports organizations present on the Socios.com platform through the tool of Virtual Reality Token Hunt.
The launch of the Fan Token $DAVIS It will take place during the Kosmos Sports Summit, which will bring together numerous leaders of the sports industry in Madrid on November 4. On that day, the first vote will also be revealed, allowing fans to make an unprecedented decision in the competition. Details on the number of tokens to be put up for sale or the price will be released in the coming days.
The Davis Cup Finals 2021 They will be held between November 25 and December 5 at three different venues (Madrid, Innsbruck and Turin) with the participation of 18 teams divided into six groups of three. The leaders of each group and the best two seconds will compete in the quarterfinals. The semifinals and final will be played in Madrid on December 3, 4 and 5.
What is a Fan Token?
Created with the mission of transforming the role of the fan from a passive spectator to an active protagonist of sport, Socios.com is a D2C platform (direct to consumer) that uses blockchain technology to offer the main sports organizations in the world tools with which to retain and monetize their followers on a global scale.
Since its launch in 2019, Socios.com has been working with the world’s leading sports organizations to enhance the fan experience through Fan Tokens, Collectible digital assets that allow fans to actively participate in decisions through binding surveys, enjoy exclusive discounts and promotions, and be eligible to win unique prizes and rewards, from signed official merchandise to VIP experiences.
More than 75 organizations from 20 countries and seven different sports work with Socios.com, which currently has about 1.3 million users spread over more than 120 countries around the world. The list of partners includes biggest clubs in world football, but also to numerous NBA franchises, Formula 1 teams, mixed martial arts (MMA) brands, esports clubs and much more. The agreement with Kosmos Tennis marks the platform’s entry into the world of tennis, a sport of which there are an estimated one billion fans in the world.
The fan, closer to the tournament
Created by Chiliz, the leading company in blockchain solutions for the sports industry, Socios.com is in the process of expansion and will announce agreements with new clubs and organizations in the coming weeks. Socios.com has multiple offices around the world and has recently opened its first offices in Madrid, Istanbul, Sao Paulo and Buenos Aires. In the coming months it will also open its first offices in the United States.
Enric Rojas, CEO of Kosmos Tennis, assures: “We always seek that our partners be an active part of the project. The entry of Socios.com and the launch of the $ DAVIS Fan Token is a clear example, which allows us to improve the experience of the fans and helps us to make them feel part of the competition ”. “In Davis the fans have a great weight, and at a time like the one we are living in where traveling from one country to another is more complicated, the Fan Token option allows the fan to experience Davis and feel part of it from home ”.
Alexandre Dreyfus, founder and CEO of Chiliz y Socios.com, adds: “Tennis is one of the most popular sports on the planet and the Davis Cup is without a doubt the competition that fans follow most passionately and in which they play the most important role. Therefore, I cannot think of a better gateway for Socios.com in tennis than through this agreement with Kosmos Tennis ”.