Two months before the new election Miss France, expected on December 11, the company Miss France is making some changes. An official press release relayed this Wednesday, October 13, 2021 tells us that a new figure has received the role of president. This is Alexia Laroche-Joubert, already president of the agency Adventure Line Production among others, which produces in particular Koh-Lanta. She will assume her new functions alongside Sylvie Tellier, who will retain her position as CEO of the company. A tandem formed for “continue the dynamic development of the brand and the entertainment program, while preserving its emblematic values and fundamentals“.
Alexia Laroche-Joubert is familiar with the beauty contest, with whom the story “goes back about 20 years“. “During this period, I met for the first time the Lady with the Hat, Geneviève de Fontenay for produce two editions of the Miss France program“, she recalls in the press release. And for her to share her”huge pride“to integrate this great annual adventure:”As a woman and president of several companies, giving the opportunity to young women across France, from all backgrounds, to wear this crown for a year and join the big Miss France family is a joy.“
After the audience record broken during the last election which crowned Amandine Petit (more than 10 million viewers), the Miss France teams wish to further develop the image of the group and thus “continue to grow with the times“, we read again. Obviously very enthusiastic, Sylvie Tellier was quick to share the good news by story Instagram.