Christian Lindner does it like a “gangsta rapper” – that’s why FDP is so popular with young voters
The federal election in 2021 is over, the SPD, Greens and FDP are in the middle of exploratory talks for a traffic light coalition.
Young voters in particular hope that the FDP will be the boss Christian Lindner participates in the next government – because with this group of voters, the FDP did particularly well. Almost every fourth vote of the first-time voters went to the party, around 23 percent put their cross there.
This is mainly due to Christian Lindnerwho, from the point of view of an expert in addressing young people, did a lot right.
Christian Lindner: “Campaign is reminiscent of a hip start-up”
Clean yellow posters, a thoughtful one Christian Lindner in dim light – this nationwide election campaign made the FDP particularly popular with young people.
More about Christian Lindner:
- He was born in 1979 in Wuppertal.
- Lindner studied political science in Bonn.
- In 2008 he became a major in the Bundeswehr Reserve.
- He has been the FDP party leader since 2013.
- Now he has a good chance of becoming finance minister.
“The design used in the campaign is reminiscent of a hip start-up. The cover of the election program was more decisive than the content, ”explains Tobias Kargoll, an expert in addressing young people, to“ Focus ”.
But the issues also struck a chord with the younger generation, Kargoll continues: “They made the desire for change their subject: ‘It can’t stay the way it is.'” Overall, the FDP has the right issues, the right one Design, in the right tone, placed on the right platforms (including TikTok and Instagram).
+++ traffic light: Olaf Scholz gives hope – “Have a new government before Christmas” +++
Christian Lindner: “Of course not the ideal hip-hop candidate”
Also because the FDP had no ambitions for the Chancellery, the party could act more freely and concentrate on the youth, says Kargoll in “Focus”. In the election manifesto of the Liberals there was a saying that is reminiscent of hip-hop culture: “Nothing is fate. It’s in your own hands. ”
The success formula of hip-hop consists of “ambition and competitive spirit, but also an underdog mindset and solidarity in one’s own ‘crew'”, describes the youth expert. With the promise of self-efficacy in the election manifesto of the FDP, the party serves the “message of every gangsta rapper. In principle, the FDP and Christian Lindner do the same. “
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According to Tobias Kargoll, the hip-hop reference was by no means planned by the party, because party boss Lindner actually embodies the ideal of a successful start-up founder and is therefore “of course not the ideal hip-hop candidate.”
By the way, according to the expert Kargoll, dealing more with the culture of youth and the values of hip-hop would still hold a lot of voter potential for all parties. “Among the 35 to 44 year olds today, 29 percent identify with hip-hop. As today’s youth get older, these numbers increase. In the future, the chancellorship will only be about hip-hop, ”explains Tobias Kargoll to“ Focus ”. (kv)