Apple is clear that it is not going to surpass giants like Netflix or Amazon Prime Video with its catalog of series and movies, but of course its intention is to continue growing as more content is released. The latest estimates predict that it will reach the 36 million subscribers by the end of 2026.
In Cupertino they do not reveal the number of subscribers to this service (only the number of subscribers to the total of their paid services), but there are external calculations that indicate that right now it is below 20 million. Therefore, and always based on these estimates, we would talk about at least 16 million new subscribers in five years.
As the popularity of Apple TV +, its downloads on P2P networks too
We do not know if that fits with Apple’s own objectives, but it is a growth that is small compared to the potential 270 million Netflix subscribers or the 284 million that Disney + could have in five years (yes, Disney + would unseat Netflix as the leading streaming service according to these predictions). Obviously, the catalog of these services is much larger and therefore can cover much more interest.
On the other hand, Apple is running into the problem that all streaming services have: unauthorized downloads of your content. Series such as ‘See’ and ‘Ted Lasso’ are being shared on P2P networks at a dizzying rate, according to MacRumors.
The company collaborates with others to be able to knock down those downloads legally as soon as possible, reaching issue more than 320,000 requests so that Google removes the results with P2P links to the contents from its search engine. More than 91% of those requests have been carried out.
This has always happened: as the series and films in a catalog become more popular, subscribers are amassed, but at the same time the traffic of this content on unofficial networks also increases. Apple is the latest in a group of companies that are embroiled in a legal fight that has been going on for years.