Trend researcher: "The home becomes the control center of life"

Trend researcher
“The home becomes the control center of life”

Trend researcher Prof. Peter Wippermann looks at the home of the day after tomorrow.


Will office life as we know it disappear entirely by 2040? Trend researcher Prof. Peter Wippermann looks to the future.

Three days in the office, two days in the home office – is this what the new day-to-day work looks like? And how will we live in the future? Due to the flexibility and individualization of work, your own four walls are becoming enormously important. This is also shown by the QVC future study. In an interview, trend researcher Prof. Peter Wippermann looks at the home of the day after tomorrow and the office life of the future.

Prof. Wippermann, how will we live the day after tomorrow?

Prof. Wippermann: The home of the future will become the control center of life – consciously and self-determined. During the pandemic, everything took place within your own four walls from now on. At first it was unfamiliar, and also tedious. According to the QVC future study, 71 percent of Germans now say that for them a good home is a place for leisure, entertainment, shopping and work. This will add enormous value to the home of the future, and it will require multifunctional living solutions.

The living room becomes a home office at the push of a button?

Prof. Wippermann: Multifunctional rooms are part of everyday next-home life, yes. At the same time, there are new models of coexistence. According to the study, every second person from Gen Y, i.e. those born between 1985 and 2000, would like to have co-working spaces for shared use.

Will office life as we know it disappear entirely by 2040?

Prof. Wippermann: It will change a lot. Companies that only offer full-time office hours could face an exodus of talent. Workation concepts are already gaining popularity: we also work where we like to be, for example in the allotment garden. Tiny offices, one-room cabins in the garden or at the holiday resort could become a trend. The normal of the future is three days in the office and two days in the home office. Feeling comfortable in your own four walls is more important than ever. According to the study, 58 percent of Germans already spent more money during the Corona crisis to beautify their homes.

How does the new sense of living change our leisure time behavior?

Prof. Wippermann: Entertainment and socializing will shift even more into the metaverse in the coming years. We shop, train and attend cultural events without leaving the home of the future, with friends in real-time stream. For 45 percent of Gen Y, fitness coaching with VR glasses is conceivable. Smart technology is becoming a roommate and increasingly invisible. According to the future study, one in two would like next-home devices to respond to speech. Voice-based applications could replace the touchscreen by 2040. But digital helpers also take the pressure off and ensure safety: three quarters would like a cleaning robot, and every second from Gen Y would like to use indoor drones that take pictures if they are suspected. The increasingly digitized everyday life will also create a counter-trend.

How does the balance to digitized life look like?

Prof. Wippermann: Haptics add value to hobbies, do-it-yourself is experiencing a boom. 62 percent of Gen Y say: With the increase in virtual worlds, we are under-challenging our senses. Every second person would like to work with their hands even more in the future. DIY and repairing will also be understood as a commitment to a sustainable lifestyle – and that closes the circle: 64 percent of those born after 2000 are willing to pay more money for a climate-friendly product. This is the highest value of all age groups surveyed. This will be reflected in our living spaces. Biophilic design is the name of the trend that integrates natural elements and, for example, installs moss in the walls to create a fresh room climate. Where there are no balconies, there are indoor gardens that are conveniently self-watering. Every second person can imagine using indoor gardening equipment.


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