Netflix raises the price of its rates in Spain for the third time since it landed in our country in 2015. The fees that will undergo changes will be those of the Standard and Premium plan, which will increase by 8.3% and 12.5%, respectively, after the last change that was made in 2019. The only one that will remain intact is the plan Basic, for a single device and without HD, which will continue to cost 7.99 euros.
The fare Standard, which allows you to view content in high definition and on two devices at the same time, will rise by one euro, going from 11.99 euros to 12.99 euros per month. On the other hand, the option Premium, which gives access to content in 4K and up to four devices at the same time, will go up two euros, from 15.99 euros to 17.99 euros per month.
The reasons behind the climb
Netflix has explained that the change in rates will apply to all new members of both standard and premium plans starting today, while existing subscribers of both options will receive notifications starting October 18 and depending on the plan to which are subscribed.
The multinational does not usually offer data on the audience reached or its subscriber numbers locally, but according to Digital TV Research, the platform would have reached 4.5 million subscribers in our country by the end of 2020. Rising as one of the world’s giants of the streaming, tripling the data of its following competitors such as Amazon Prime Video and Disney +, and well above others such as HBO.
This price increase was expected in Spain, especially after the same policy was applied in the United States in October 2020 and in other countries such as France since last August. The platform hid that it is an update that “It reflects the improvements in its catalog of series and films, and also the quality of its service”, and that in this way you can continue to improve your value proposition. One of the company’s spokespersons also explained that “the goal is to offer entertainment that exceeds the expectations of our subscribers.”
The price of service: an open front in the midst of war
Last year, Netflix had a turnover of up to 46.2 million euros in Spain, 74% more than in 2019, and obtained a profit of 2.2 million, 57.1% more. This year, its turnover will skyrocket again, especially after the company itself announced that it will recognize the income it generates in our country.
This price increase is justified by the growth of its subscribers, which seems to have slowed down. The platform is forced to bet on the creation of exclusive content and continue to compete with the rest of the options, in addition to including other services, such as the recent video game offer that is already available in Spain.
The strategy continues its course in the middle of the war of the streaming, especially at a time where competition increases with the presence of Disney + and Amazon Prime Video, or the imminent arrival of HBO Max in Spain on October 26, with a service that will continue to cost 8.99 euros per month.
Committed to Spanish content
The platform streaming has launched more than 50 titles made in Spain and has participated in up to 70 film productions between 2016 and 2021, premiering up to 16 Spanish titles in the past year 2020, such as the new seasons of Elite, Valeria, movies like Secret origins O unscripted from The Money Heist.
Netflix ensures that it remains committed to Spanish fiction and recalled the announcement of another 13 new projects for the first half of the year. In addition, they highlighted which will be the next most promising premieres, among which are the final part of The Money Heist, the second season of The Witcher, and movies like The power of the dog and Red alert.
He also highlighted the recent addition of the “play something” function, created with the aim of helping to find content more easily on the platform; new tools to add more parental controls; the option of “smart downloads” (to delete the episodes when they finish watching and automatically download the next one) and the “partial discharges” (to be able to start watching the content even if it has not finished downloading).
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