Startups diversify activities and grow 200% in Brazil in 5 years

New talents in the country make brands invest in hired employees and see Brazilians as competitors on par with the rest of the world

Pixabay/Creative CommonsEmployees hired in startups have received investment in their careers in the form of courses

Igor Depolli was hired by a startup in June this year to act as a junior software engineer. A month later, he got a course from the company. According to him, it was a differential for starting the new job. “Basically I entered the course through the company. It was precisely for the company to prepare us for the technology that is used”, he stated. Mathieu Le Roux worked as a venture capital investor in France and is co-founder of a company that provides programming courses in São Paulo. For him, a differential of Brazil are the new talents. “I think that the digital and software universe for the first time in Brazil’s industrial history is a field where they can compete with the whole world, both to adapt good ideas and sometimes to export local ideas more easily, already that setting up a factory in Brazil is complicated, with infrastructure, taxes, imports… Everything is complicated. In software, there is none of that, in software what is worthwhile is talent”, he analyzed.

Fábio Ieger is CEO of a startup that reduces the closure of small industries by offering various financial services. Today, his company has R$ 5 billion to invest. For him, Brazil is still a deficit country, which needs a lot of encouragement and innovation for startups. “Look at the banking sector in Brazil: we now have six banks that dominate 100% of the market. Look at the example of Nubank, what it did with the market, creating a checking account with no monthly fee, reducing the financial cost. Today it has become the fifth largest Brazilian bank. We really need more innovation, we have a really enterprising people and they just need knowledge and, mainly, a little incentive”, he pointed out. According to the Brazilian Association of Startups, from 2016 to 2021, the number of these companies in the country jumped from 5 to 13 thousand, an increase of more than 200% in 5 years, startups valued at US$ 1 billion reached 21 units .

*With information from the reporter Victor Moraes

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