Wing, a Google subsidiary, has partnered with Australian shopping center owners to launch, of agreement to the signing, the first drone merchandise delivery service that operates from a rooftop.
According to the company, this novel service introduced in the Vicinity Centers shopping center in the city of Logan reduces operating costs by using spaces that are not otherwise used. It also enables retailers to expand their market by increasing the area in which they can deliver their products.
The company also pointed out that its business model has as one of its objectives to offer a more accessible price by reducing the value of the ‘last mile’ delivery (the last stage of delivery of goods to the consumer), which represents the 15-20 % of the total cost of a purchase.
We’re teaming up with leading Australian retail property group, Vicinity Centres, to pilot a world-first rooftop model of #DroneDelivery, flying goods from a retail shopping centre rooftop directly to homes and businesses in Logan, Australia. Learn more: https://t.co/DYdUvcPdtspic.twitter.com/thu7G697aP
— Wing (@Wing) October 6, 2021
Since they started the pilot program about a month ago, the company has made more than 2,500 deliveries, mainly snacks and beverages; However, since the beginning of this year, they have extended their delivery offer to pharmaceuticals, personal care, as well as health and beauty products.
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