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The founder of the cosmetics company Natura Siberica, Andrei Trubnikov, was called a tyrant, a genius, a provocateur and a visionary – he willingly agreed with this. Trubnikov often repeated that he hates business plans, does not draw up budgets, does not cooperate with marketers and relies on intuition in everything. “Chaos is the highest form of order,” he quoted Nietzsche in an interview with Forbes, discussing his work (this was his last interview). However, only Trubnikov himself could manage this chaos: soon after his death, Natura Siberica began to rapidly disintegrate. Meduza’s special correspondent Anastasia Yakoreva tried to understand whether Andrei Trubnikov’s heirs would be able to end the war and keep the company from collapsing completely – or maybe they no longer need it.