Mexican designers who make us proud

It will be next October 1 when the 15th edition of the Mercedes-Benz Fashion Week Mexico 2021 begins, one of the most important events in terms of fashion in our country, where the best designers show all their creativity and talent, and about all, his pride in his Mexican roots.

Without a doubt, Mexico is a country rich in culture and diversity, the artistic legacy inherited by indigenous peoples has inspired artists and designers from all over the world, and although it has often been overlooked among Mexicans themselves, this is changing. and more and more people approach the pieces created by hand, revaluing our culture and honoring our roots. Currently, there are many Mexican designers who are not only inspired by traditional prints and textiles, but who are working hand in hand with indigenous artisans who make it possible, some even seek to make sustainable proposals in search of a better world.

Some have managed to take their designs to the main international catwalks, while others have managed to support dozens of communities through working together. However, there are many who have also confused cultural exchange with cultural appropriation, let’s remember the latest collections by Carolina Herrera, Zara or Mango, where they alluded to the Saltillo sarapes and Oaxacan embroidery. According to the Revista Code portal, the expression cultural appropriation should not be confused with cultural exchange, because while this is inevitable and occurs organically, appropriation occurs between cultures linked by asymmetric relationships, that is, domination and subordination.

In recent years, the Mexican Government has been committed to protecting cultural heritage, whether or not it is a mere inspiration from foreign brands. A few years ago, the Secretary of Culture, Alejandra Frausto, sent a letter to Carolina Herrera’s fashion house in which she claimed that “some of the patterns used in one of its collections were part of the worldview of indigenous peoples of the regions. specific to Mexico ”. Frausto requested a public explanation from the Venezuelan designer’s signature, which did not happen, but the dresses that ‘paid homage’ to Mexican costumes were removed from the shelves, something that was considered a point in favor of the artisans.

Beyond cultural appropriation, Mexican fashion is at its best, and part of this process is thanks to the great projection that Mexican designers have had on social media and at events such as Mercedes-Benz Fashion Week Mexico. To celebrate this September 15 in style and be proud of our roots, we leave you some Mexican designers that you cannot miss and that cannot be missing in your wardrobe:


It is a store of t-shirts for men and women with original embroidery and made by people from rural communities with whom the brand is committed to collaborating, so that they establish a win-win relationship. 29 percent of the sale of each garment goes to the craftsman who created the piece.

Alejandra Raw

This project was created by Alejandra Márquez García, a designer born in Guadalajara in 1983 and who since she began rescues manual and artisanal processes in production. He is clear that the need can be met without impacting our land in such a negative way and without having to sacrifice good design and support others through his work.

The designer and cultural historian created her eponymous brand with the aim of preserving and revitalizing the textile legacy of indigenous communities in Mexico. Their garments are created with manual methods and are governed by an ethical fashion philosophy. Carla and her team travel through Mexico visiting communities of artisans who specialize in handmade textiles with indigenous techniques to contribute to the brand’s collections by reviving these traditions.

In addition to the pieces that are for sale, Carla has also created pieces for exhibitions in different museums in Mexico and around the world. So far, they have collaborated with communities in Puebla, Campeche, Chiapas, the State of Mexico, Hidalgo, Yucatán and Mexico City, supporting artisans with fair wages and educational workshops.

The designer originally from Nayarit created an initiative to collaborate with the Wixárika community of the Sierra Nayarita. His project goes beyond just the fashion brand; She has worked with local governments to provide training workshops to these communities and rescue ancestral techniques that the new generations did not know, as well as providing them with tools so that they can earn an income, value their work and even be entrepreneurs. Govea works with 300 people, most of them women, from the most remote communities of this mountain range. The difference with other brands that work with indigenous artisans is that in addition to receiving a salary, they are all partners of the company, so they also receive part of the income.

This brand emerged in 2005 and focuses on the cultural and textile richness of Mexico. She is one of the Mexican designers who work with indigenous communities, and from the beginning, she has distinguished herself for her ethical work alongside artisans who reflect the culture of our country in embroidery and silhouettes.

It is a brand that makes clothing for men and women, as well as accessories and backpacks. The brand has stain-proof, waterproof and deodorant-proof garments, as if that were not enough, they work with 180 artisans from 5 different states: Puebla, Oaxaca, Chiapas, Hidalgo and the State of Mexico.

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