15 Sep. 2021 07:34
A Saint Petersburg brand name dog equipment manufacturer advertises same-sex couples. The company wants to show that pets are indifferent to the gender identity of their owners. The company would like more diversity.
Dog with Log, a brand name dog equipment manufacturer in Saint Petersburg, uses same-sex couples in its advertisements. By doing this, the business wants to emphasize that the breed or size of a dog does not matter, just as pets are indifferent to the gender identity of their owners. The only important thing is honesty and care between animals and people, says Boris Konakow, the project’s PR advisor. He explained:
“This is the reason for the brand’s desire to represent maximum diversity.”
Polina Egorova, the executive director of Dog with Log, urged other companies to stop being afraid and create such content:
“If more and more people and institutions stop turning a blind eye to real people, very soon hatred will no longer be perceived as the force it now appears to be.”
On July 4th, after severe criticism, the Russian supermarket chain VkusVill deleted an advertisement with a lesbian couple. In addition, the food company apologized to its buyers and described this advertising campaign as a mistake.
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