The historic legal consultants Alfonso Everlet and David Muro have created the Legal Difference brand, a legal marketing, legal communication and business development consultancy. The firm will be led by the two specialists, who are committed to a different consultancy, in the words of their partners, “more humane, closer and more sustainable.”
A Legal Difference is backed by more than 15 years of experience in legal marketing, legal communication and business development, both outside and within law firms. David Muro, director of Ceca Magn’s Marketing, Communication and Business Development department for 13 years and a consultant for another five, joins forces with Alfonso Everlet, former Managing Director of Geric Associates and former El Mundo, an international consultant for almost a decade. of specialization in the legal sector.
Asked about the origin of the new brand, Everlet points out that “we make a difference for our clients as a competitive advantage and we want to make a difference not only in the legal sector but also in the field as a consultant and as a human team. the world that we will leave to our sons and daughters. “
“We believe in difference because competing for difference is competing for value. And competing for value is the only sustainable option. We also believe that it is time to do things differently. The world has changed, Our clients’ clients have changed and we, how could it be otherwise, have also changed “, explains David Muro.
Difference Legal is positioned as a legal marketing, legal communication and business development consultancy that works for clients of all sizes, from sole proprietorships to large law firms, and that maintains its alliances in the market both internationally, as well as with specialized partners. in the sale of offices and digital transformation.