Few people know it, but next Friday, September 17, may be an important day for the future of the country. That day, since New Zealand The venue for the 37th edition of the Sailing America’s Cup and a candidacy born in Spain is the top favorite to host one of the most pedigree events in the world. The Spanish representation has already left all the work on track and now the government Pedro Sánchez must give the final ok for a competition to be held that can give a great economic boost to the country. The ball is in your roof.
The fight between the three favorite candidates has been brewing for some time but this week is the decisive one. In the short list are Spain, Ireland and Saudi Arabia, you are last two with a strong investment. They have the money but the Spanish candidacy has the “yes” of the New Zealand team, the winner of the last three editions and who is in charge of choosing the venue in their attempt to get the fourth consecutive title. Unlike the Irish city of Cork or the port of Jeddah in Saudi Arabia, Spain’s climate pleasantly benefits the Team New Zeland that it has already opted for Spain … pending the decision of the Government, which has to raise its thumb as a sign of definitive ok.
This agreement has been brewing over time with España America’s Cup, a project led by a team of young and experienced promoters with long careers in the field of Marketing and the organization of major sporting events. A few days before the definitive headquarters is announced, Francesco de Leo (Kaufman & Partners), Pablo Beltrán (KPI360) and Victor-Hugo Morán (HM VALUE), responsible for the project, are negotiating with the Government the return of the prestigious Copa América de Vela to Spain.
A national project source of wealth
«At 99% the Copa América stays in Spain. Everything is in the hands of the Government », they assure OKDIARY responsible for the project who want to bring back to Spain the oldest international sports trophy in the world (1851) after the two editions of 2007 and 2010 were held in Valencia. “This is going to be a source of wealth for Spanish ports”, they point.
Because this project has never been seen in the long history of the America Cup. Everything indicates that the main venue will be in Barcelona, but all of Spain will be able to enjoy the economic benefits offered by an event of such prestige. The ports of Cantabria, Alicante, Malaga, Mallorca or Cádiz will be protagonists in the promotion of a competition that, as with the Olympic Games, lasts for three years. “The project is to promote all the important ports in Spain,” they tell this newspaper.
“This will ensure that during the three years that the promotion lasts, quality tourism will come to all the ports of Spain. This is a source of wealth for all parts of the country. It would be the first time that a country, as a country, would organize the America Cup. The objective is to promote the Spain brand. We have succeeded because we have negotiated a lot with the organization because whoever decides wants to come here. The only thing missing is the government’s ok ”, they summarize.
So now everything is in the hand of the government so that the 37th edition of the America Cup held in 2024 return to Spain. And with it a great source of wealth in for several years for a country that is not there to make evasions. In the next few days the final decision will be known.