Tim Cook, CEO of Apple, is clear that the new family of iPhone 13 is designed to multiply the number of ‘iPhone-dependents’ worldwide. To do this, the apple company uses the three usual improvements of all years: camera, processor and battery. To the above, he has added a fourth incentive that has already received applause on social networks: a more content price. This lower cost to the user is perceived in the comparison with the previous models, since the family of iPhone 13 now offers more storage capacity than the iPhone 12 with a lower price. The most impatient customers can now make the reservation of the mobile to have them in their hands from September 24, from $ 699 for the iPhone mini, from $ 799 for the iPhone 13 (6.1 inches), the $ 999 for the iPhone 13 Pro (6.1 inches) and the $ 1,099 for the iPhone 13 Pro Max (6.7 inches).
With this business strategy, Apple throws a ‘jug of cold water’ into the second-hand iPhone market, a business that usually follows every presentation of the company. Thus, in the coming months, many users will consider migrating to family 13, skipping series 12.
As is customary in Cupertino, Apple relies on its four already traditional models of each range (iPhone 13 mini, iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max) with designs quite similar to its predecessor, although now with cameras in a diagonal arrangement. on mini and iPhone 13 computers.
Analysts will have the opportunity to assess each new device in detail, although the enhanced power of the A15 processor in the iPhones 13 stands out above any other consideration. With this neural-engineered engine, the team is capable of making 15.8 billion of operations per second thanks to its 15,000 million transistors, with twice the cache memory and with a CPU and GPU 50 and 30% faster respectively than its most direct competitors, although without mentioning any.
The larger battery of the iPhone 13 corresponds to a greater autonomy. Thus, the iPhone 13 can already work comfortably throughout the day and night, with an increase of two and a half hours more than the iPhone 12. The iPhone 13 mini has up to an hour and a half more than the iPhone 12 mini, while the Pro model increases its daily useful life two and a half hours more than its comparable twelve months ago.
Regarding the cameras, the main novelty of the optics of the iPhone 13 resides in the incorporation of the image stabilizer that already treasured the iPhone 12 Pro and Max models from last year.
The clock reduces its frames
The new Apple ‘Watch’ stands out compared to its brothers for the size of an increasingly generous screen, once the edges have been reduced by 40%. The display also improves its brightness, now with an increase of 70%, and a keyboard that allows typing without lifting the finger from the screen. As with previous versions, the smartwatch optimizes the warning system in the event of a crash, now paired with the sport function. At the same time, Apple increases autonomy (18 hours) and fast charging in just 45 minutes.