Rakuten will not renew with Barcelona and Laporta seeks a sponsor

Al Barcelona He has this season left as the last with his contract with Rakuten, the Japanese giant that emulates Amazon and has been in the front of the Barça kits since 2017. It is the main sponsor of the entity, the one that reports the best benefits, but the one that you already know in the Junta directive from Joan Laporta that he will not extend his relationship after fulfilling the contract they agreed upon after his 2020 renewal. This is another of the focus of attention of the culé leadership, which is looking for a high-profile sponsor that fits into the club’s new stage.

The Japanese company has already made the decision not to renew its sponsorship by Barça once this fifth and final season is over, which included the contract they signed in 2017 and which they extended in 2020. What was signed at the initial moment reported to the culés coffers 55 million euros per season but since the renovation in October 2020 it lowered the figure to 30 million mainly due to issues related to the consequences of Covid-19.

With the goodbye of Rakuten, as the newspaper reveals Sport, the Barcelona initiates a search process for the new sponsor. It will be a key task in the near future of the entity, mainly due to the current context and its economic limitations. The strong snip that he has carried out in all his plots and the important departures of men like Leo Messi –Above all– and Antoine Griezmann will affect in a future agreement.

It should be noted that the main sponsor is not the only front open by the entity. In this sense, a new sponsor is also being sought to occupy the sleeve of the elastic culé. Until last season, the Turkish appliance company backhoe It occupied that place and reported about 19 million euros, with less than 12 million being received in 20/21. It is another important income that Barça want to reactivate to boost their finances. On the other hand, the possibility of endowing the Camp New of a naming right that it provides another means of income to the club and that facilitates, in the short or medium term, the start of the works that were planned since last season for the improvements of the stadium.

Without Messi, less cache

The absence of Leo Messi will have a strong impact on Barça in this sense. The loss of the Argentine, sportingly speaking, is a difficult void to fill with new signings. It is a before and after that will heal over time. In the business arena, the loss of Leo also means a significant drop in the club’s cache and its negotiating muscle. Obviously, without the image of the now PSG player, the club will have to lower its claims before a new contract.

It should not be forgotten the impact that it will also have on everything related to merchandising and ticketing. These two facets will be violated without Messi and will also have an effect on the volume of business and the income of the Barça. With the Argentine, something more than a first-rate footballer is lost, the hen that lays the golden eggs is lost.

Its commercial director resigned in July

In line with all this, George Camps, current commercial director of the FCBarcelona, presented his resignation last July but it will not be until the end of September when his goodbye will be formalized, as indicated in 2Playbook. The reason for attending to discrepancies with the direction that the entity should take in his opinion and what the leadership dictated. He is the third professional in his position to leave the club so far in 2021.

In january he said goodbye Xavier Asensi, who accepted an offer from Inter Miami. His position was filled by Belt Ajram, the man chosen by Joan Laporta to perform this role but who got off the Blaugrana boat for personal reasons.

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