One of the greatest tragedies in modern history and the financial market turns 20 this Saturday, September 11th: It’s the day of the terrorist attacks on the twin towers of World Trade Center, in New York.

The attacks left nearly 3,000 dead, including 658 brokerage professionals Cantor Fitzgerald, a global financial services company. About 960 worked on five floors of the WTC’s south tower.

After the tragedy, in 2004, a spin off of Cantor gave rise to BGC Partners, with the initials of its founder, Bernard Gerald Singer. Next year, BGC instituted an initiative to honor colleagues who lost their lives: BGC Charity Day commemorates the date with an action carried out in all the company’s offices around the world.

All proceeds raised from financial operations this Friday, September 10, will be donated to charities and the Cantor Fitzgerald Relief Fund.

In Brazil, the event is in its 12th edition, organized by BGC Liquidez, one of the main independent brokers in the country.

This year, as in 2020, the event will be held completely online due to the pandemic. BGC Liquidez will promote three lives with personalities from the business world and representatives of beneficiary entities to celebrate the date. Lives take place at 10am, 3pm and 4pm.

The first live, at 10 am, will have the publicist as guests Nizan Guanaes and the entrepreneur Diogo Roberte, one of the founders of PicPay; the second live, at 3pm, will receive Luiz Felipe d’Avila, political scientist and founder of Public Leadership Center; and the third, at 4 pm, representatives of beneficiary entities.

Among the entities contemplated by Charity Day 2021 in Brazil are the St. Teresa’s House of Lisieux, which serves patients with congenital skin diseases; O Sun Institute, which provides support for public school students to gain a place in some of the best high schools in São Paulo; it’s the Santa Rita de Cassia Orphanage, which welcomes children and teenagers in Rio de Janeiro, with social protection and coexistence.

“It is critical to underscore our commitment to recalling the memory of those who lost their lives in the tragedy of 9/11. We believe that the best way to remind them, especially at this very important moment we are going through, is to support entities that support those most in need”, he says. Erminio Lucci, CEO of BGC Liquidez.

In Brazil, BGC Liquidez is the result of the merger of Liquidez by BGC Partners in 2009.

Charity Day is held annually at all BGC/Cantor/GFI branches in New York, Paris, Singapore, Hong Kong, London, Sydney, São Paulo and Rio de Janeiro.

In all, since the first edition, more than 180 million dollars have been earmarked for NGOs around the world. Cantor Relief alone, the philanthropic arm of BGC Partners, has raised and distributed around $357 million.

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