Pedro Almodóvar at the opening ceremony of the 74th Cannes Film Festival, July 6, 2021.

SOCIAL MEDIA – Despite the apologies, he does not intend to stop there. The Spanish director, Pedro Almodóvar, warned this Thursday August 12 against the abuse of algorithms after the brief withdrawal on Instagram of the poster of his next film, “Madres Paralelas”, which puts a drop of milk hanging from a nipple .

In a text posted on Instagram by the Spanish actress Penelope Cruz, who stars in “Madres paralelas”, he thanks Internet users and the media for having “managed to ensure that the minds behind the algorithm, which decides what is or is not obscene and offensive, have backed up and allowed the poster to circulate freely ”.

The poster shows a black and white nipple from which hangs a drop of milk, inside one eye on a red background, the whole giving the impression of a crying eye. This poster was briefly removed from the social network on Monday when it was first published for non-compliance with “rules of use”, sparking controversy on social networks and in the media in Spain.

“We have to be vigilant before the machines decide what we can do and what we cannot do,” the director warned, believing that “however much information the algorithm has , he will never have a heart or good sense ”, because“ an algorithm is not human ”.

Instagram rules become more “nuanced”

Instagram had said “sorry” for this incident Wednesday, through the voice of its parent company Facebook. “We first removed several publications with this image for violating our rules on nudity,” a Facebook spokesperson told AFP.

“However, we make exceptions to allow nudity in certain cases, such as when there is a clear artistic context. We have therefore reinstated the publications sharing the poster for Almodóvar’s film on Instagram, and we are very sorry for any confusion, ”added this spokesperson.

Instagram is regularly singled out for automatic image removal under its very strict nudity and anti-pornography policy. The app claims that its rules have evolved and become more “nuanced”, to make exceptions when it comes to nudity when it comes, for example, to breastfeeding, nudity at events or in art.

“Madres Paralelas”, which is due to be released on September 10 in Spanish theaters, will open the 78th edition of the Venice Film Festival, where it will compete and which takes place from September 1 to 11.

See also on the HuffPost: “Why it is essential to be able to show breasts and nipples again on social networks”

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