The Tokyo Olympics were the most watched in history on the Internet

The Tokyo 2020 Olympic Games were the most watched in history on the internet with an average of about 15.1 million viewers, as revealed on Tuesday by the US network NBC, while other media highlighted the decrease in television audiences compared to the previous Olympic competitions.

According to NBC, “the Games attracted an average audience of 15.1 million viewers, with great success on the Internet thanks to nearly six billion minutes of transmission and 2.9 billion impressions on the network’s Facebook, Twitter and Instagram accounts. “.

The Spanish newspaper Mundo Deportivo reported that “NBC offered almost 120 billion minutes of Games content on all its platforms (radio, TV, cable, digital), including its new Peacock transmission platform, which was launched two years ago.”

Some 150 million Americans also watched the closing ceremony on NBC, according to the channel. “There is nothing more powerful in the media than 17 consecutive days of Olympic dominance,” replied Pete Bevacqua, president of NBC Sports.

For his part, Tom Jones, a columnist at the Poynter Institute, specialized in media, asserted that “following the Games in Japan there may have been 10 million fewer American viewers compared to those in Rio (2016), due to the time difference, the Covid -19 and the absence of spectators. In most of the Olympic venues “.


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