The toy and bicycle sectors have good expectations for the sales of the next Children’s Day, within the framework of the lower sanitary restrictions and the boost to consumption generated by the expansion of the Now 12 program.

“Today the sale is boosting a lot Now 12 and 18, the toys have up to 18 interest-free installments, that allows them to access higher-value toys such as skateboards, tricycles, which in interest-free installments are selling well,” said the president of the Argentine Chamber of the Toy Industry (CAIJ), Emmanuel Poletto.

The businessman said that “there is a change in expectation, people went out little and now with the vaccination plan it is returning to normal, the spirits are better.”

The prices of toys start at $ 400 and in the case of skateboards, which is one of the most sought after options, prices start at $ 2,500 in the case of nationally manufactured ones.

Poletto stressed that “the national toy today is cheaper than the imported one, the pandemic had a strong impact on import freights, in maritime freight costs increased fivefold and that makes the national toy an opportunity at this time.”

He added that “the Now 12 and 18 program is only for national toys,” and that this “encourages both production and consumption,” while “in 2018 and 2019 there were high interest rates and devaluations, and when the interest rate it is very high in our market, which is very seasonal, it is difficult to finance production and for the merchant to finance sales. “

Likewise, he stressed that “unfair competition is being fought with antidumping measures and trade administration, this is allowing the Argentine industry to recover the market”, and projected that “today the national toy represents 40% of the market and next year the The idea is to get back the 50% we had until 2015 “.

According to CAIJ data, toy sales recovered with a 5% growth in units in the first half of the year, compared to the same period of 2019.

Children’s Day represents 60% of the sector’s annual sales, while the annual balance is completed with the end of the year season, when Christmas and kings celebrations generate another 35% of annual sales.

On the other hand, the CAIJ leader recalled that “in 2020 there was a very strong growth in online sales, 400%, and this year the traditional channel is already recovering.”

In the case of board games, the quantities sold in 2021 have been similar to last year’s boom, but the morphology of the channel changed, given that in 2020 more units were sold virtually and this year the highest percentage of sales occurred. in the physical channel, with the reopening of stores.

Another of the most sought-after options for Children’s Day are bicycles, which had a boom in sales in a pandemic and were included by the national government for credit card purchases in up to 24 interest-free installments, in the expansion of the Now program 12 that was announced last week.

The executive director of the Industrial Chamber of Motorcycle, Bicycle, Wheels and Related (Cimbra), Daniel Tigani, told Télam that “Children’s Day is going to be very good this year, every year it is a peak of sales and also the Holidays”, and detailed that “last year was an explosion of sales and this year it calmed down, It did not continue at the same pace, but there are good sales. “

“Last year sales grew a lot, we came from 2018/2019 very bad and last year three times were sold,” he said.

He stressed that “now there are 24 quotas for bicycles, that will help a lot with sales, we plan to sell 1.6 million bicycles this year, repeating other good years like 2012/2013”.

The average value of children’s bicycles is around 20 thousand pesos.

“In Argentina the bicycles are 90% national, there are only 10% imported which are specialized bicycles, for racing, sports use,” concluded Tigani.

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