Inspirational, the benchmark in the digital communication sector – organized by IAB Spain – will hold its next edition October 4-7, 2021. The meeting aims to be a “diverse meeting space open to joint inspiration for all professionals seeking a sustainable digital future,” according to the account. 20minutos Reyes Justribó, General Director of IAB Spain.

This year comes with a clear purpose: to ensure sustainable and diverse digital progress for all thanks to common inspiration. “This year is one more step, we have been more ambitious“, highlights the Director of IAB.

This year’s speakers They are “diverse and with very different professional profiles,” says Justribó. They stand out among them national and international companies como Netflix, Twitch, Hyperloop, Newtral, Google, Facebook, Accenture, Xandr, Bteam Pictures o Microsoft, entre otros.

Concepto Open to Openness

Inspirational’21 will bet on the concept ‘Open to Openness’ to promote the reinvention and innovation of professionals in the sector through experiences and shared knowledge. “Having an open mind and thinking outside the box helps you in your daily work to advance, innovate and develop value propositions,” says Justribó.

To achieve this, for a year the Inspirational’21 Working Group, chaired by David Pueyo, has selected the trends, themes, projects, companies and people inspiring and outstandingm that will participate in the hybrid days next October.

Despite maintaining its pillars, this year Inspirational incorporates new looks that provide a perspective beyond advertising and communication, thus reinforcing the diversity and variety of shared experiences, cases and knowledge.

In this way, Inspirational’21 becomes an ideal space for a diverse audience – brands, agencies, media, specialists, technology companies, producers, institutions, consultants, creators or startups, among others – where to discover initiatives or projects that are capable from inspire and open new windows to the thinking and development of the digital industry.

Speakers confirmed at Inspirational’21
Inspirational – IAB Spain

The registration period for the Awards ends on September 3.

On the other hand, the Inspirational’21 Awards will recognize the campaigns, projects and companies most inspiring for the communication and advertising sector in digital environments. The campaign registration period for the awards ends on September 3, 2021 and the winners will be announced on the last day of Inspirational’21, during the Awards Ceremony Gala to be held at the Círculo de Bellas Artes “if the sanitary situation allows it “, clarifies Justribó.

Candidates may be submitted to 14 categories: digital campaigns, transmedia activations, gaming, branded content, influence strategy, digital craft, digital audiovisual production, better use of data, corporate social responsibility people, corporate social commitment planet, young digital talents, agency of the year, advertiser of the year, inspirational grand prize.

Along with Eva Santos Bouzas, CCO & Founder at Delirio & Twain, as President of the Grand Jury, other great industry professionals such as Laura Fontantet, Matías Dumont, Íñigo De Luis Rodríguez and Jesús Ramírez, among many others, will be evaluating the campaigns presented to the contest. others.

Tickets to attend the lectures are already available and the term of Inscription of the Inspirational’21 Awards keep going open until September 3 of 2021.


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