Cologne –

With many TV viewers they already enjoyed cult status – but now they have disappeared from the scene: The “Check24 family” is history on German television for the time being, the comparison portal advertises – as in the half-time break before the bitter German EM-Aus der DFB- Eleven on Tuesday evening (June 29) – in future with a new format. Among other things: Ex- “Baywatch” star David Hasselhoff (68). EXPRESS knows why.

  • EM 2021: Check24 advertising without a known family
  • Suddenly David Hasselhoff advertises the comparison portal
  • EXPRESS declares the farewell to the cult family

One or the other spectator is likely to have rubbed their eyes in amazement on Tuesday evening during the half-time of the DFB-Elf’s eighth-final match against the English: Did they know the Check24 spots with the football-loving family before important games at international matches? Waving German flags – took a seat on the couch at home. But this time the big surprise: Although a spot on the comparison portal ran, only without the familiar faces!

Half-time break at German international match: Check24 spot without a cult family

But the football fans saw two supposed late-night talkers – host David Werker (35) and co-host Benni Stark (36). The two full-time comedians perform “The incomparable Show” in the commercial.

David Werker (r.) And co-moderator Benni Stark perform “The unforgettable show” in the new Check24 advertisement. The first guest was David Hasselhoff.

Worker into the camera: “Even walls are starting to shake with him. Today we are tearing down the Corona wall and are looking forward to vacation. ”Of course, a clear reference to the falling corona numbers and the easing of travel, but also the fact that vacation offers can be compared on the hosting portal. Then Werker suddenly shouts: “Welcome: David Hasselhoff!” Sure: The legendary appearance of the TV icon that fell more than 30 years ago was alluded to here.

The curtain rises, the ex-“Knight Rider” star steps forward with the microphone in hand and performs his world hit “Looking For Freedom”. Shortly afterwards the spot is over.

Here’s the complete commercial in the video:

Check24 family story: That’s why David Hasselhoff is now singing

But why exactly is Hasselhoff suddenly advertising the Internet portal? EXPRESS checked with Check24. A spokeswoman explains: “After five years, we separated from the family with a heavy heart. Of course, it already had cult status. But we wanted to try something new that would allow us to be more agile. With the new campaign in the late night show format, we are more flexible and can always react quickly to current events. “

Ariel Yasmine (M.), Angie DeGrazia (r.) und Matthew Downs

Ariel Yasmine (center), Angie DeGrazia (r.) And Matthew Downs played in the cult family from Check24 advertising for five years – in future they will no longer be seen in the spots.


In the future, more prominent guests are to be seen in the spots. A new, dedicated studio was built in Munich especially for the new format.

The spokeswoman continued: “One of the first guests that the audience has now seen was David Hasselhoff. But there will be more appearances in the future. The spots should play our topics in an entertaining and funny way and be usable everywhere. “

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