We do not yet know the name of the brand or the type of products that will be offered for sale, but it is sure, Scarlett Johansson is launching! After Millie Bobby Brown, Lady Gaga, Alicia Keys, Jennifer Lopez or Rihanna and Selena Gomez, it is the turn of the interpreter of Black Widow to take her first steps in the cosmetics and well-being industry.
According to information from New York Post, the 36-year-old beauty, who married her fiancé Colin Jost in October 2020, will soon release her product line. For this, it will be able to count on a major investor, with whom it will collaborate: Najafi Companies, a company that works with Florence by Mills, the line of cosmetics from Mille Bobby Brown or Moon, oral hygiene products including muse is none other than Kendall Jenner. Enough to ensure that you embark on this adventure with significant capital and professionals in the sector!
According to the confidences of Katie Foster, who works closely with the actress, the project of the Hollywood star dates from several years ago. “I met Scarlett two years ago. She shared her brand vision with me and I immediately thought about how we could make this possible.”, can we read in WWD.
Face of the L’Oréal and Dolce & Gabbana brands, Scarlett Johansson has never hidden her attraction to the cosmetics industry. “I have always been fascinated by the power of beauty”, she had declared. “I owe my passion for the world of well-being to my mother since my adolescence. Several years ago, I changed my beauty routine in an effort to create something closer to my nature. The result is a clear, simple and accessible approach to beauty “.
The launch of the mysterious brand is scheduled for early 2022. The bets on the type of future products and the name of the brand are therefore launched!