Mauro Fiore He is a civil engineer with a degree in Bologna (Italy). He has been actively working in the transport sector since 1997. Between 2005 and 2017 he was a professor of Urban Mobility at the Polytechnic University of Valencia. In 2008 he founded Movus, a company dedicated to urban mobility, with which it has won several awards as an innovative company (2010), responsible for the environment (2009), sustainable (2011) and technological (2019). As of 2017 it became part of Urbaser, which has allowed it a very important expansion.

-What needs to be improved in the Canary Islands and, specifically, in Santa Cruz de Tenerife so that mobility is more sustainable?
“Sustainable mobility in the Canary Islands is one of the strategic axes of island development that public administrations have been promoting in recent years. The context of the Islands must be taken into account. The Canarian population exceeds two million inhabitants, mainly distributed between the islands of Tenerife and Gran Canaria. In addition, it is a tourist destination that annually, before COVID-19, received more than 15 million tourists. This population increase also poses an additional challenge to mobility management. To improve mobility in Tenerife, an analysis of the current situation should be carried out considering the state and modes of public transport, as well as aspects of the functionality of the private vehicle and cyclist mobility. Green cities must look to the future as a cultural transformation of society in which the car is no longer the protagonist. Both La Laguna and Santa Cruz should be a benchmark in mobility ”.

-Santa Cruz de Tenerife is a capital with a high level of pollution and where the fleet of vehicles is the oldest, which leads to more pollution. How do you change the mentality of citizens to become a more sustainable city?
“Citizens need time and cost efficient transportation options for there to be a turnaround. A competitive offer of public transport (either collective or individual) and with safe and accessible routes is needed, especially if we think about mobility by bike. The implementation of the Island Plan for Sustainable Mobility will be the roadmap that will define the city model that we want to have in the next 20 years. Throughout this process, it will be important to involve citizens, through informed consultations, so that they understand the benefits in terms of reducing the environmental impact and the quality of the air they breathe, which this new model of island mobility management may entail. ”.

-Santa Cruz de Tenerife, as well as Las Palmas de Gran Canaria, have already installed the bike rental system. How is it working? Are you having acceptance?
“In Las Palmas they have been using the public bicycle rental system (sitycleta) for several years and they are already adapting the city with bicycle lanes for their use. In Santa Cruz de Tenerife I know that one of the main objectives of this administration is the implementation of a public bicycle system as an alternative means of transport in the city and steps are beginning to be taken to achieve this. Without a doubt, the public bicycle is a beginning, it is a first solution that will evolve according to the needs of the cities of the Islands ”.

-Tell us about the walk-to-school system. Is it possible to convince parents?
“This system is an affordable, practical and sustainable way to reach schools. In addition, with this other objectives are pursued, such as reducing the number of motorized trips to school, increasing security in the vicinity of educational centers, as well as reducing the culture of dependence on the car among younger generations and reducing their sedentary lifestyle. Despite being a simple initiative in its execution, it needs the collaboration of administrations, parents’ associations and school councils to be effective ”.

-E-Sharing will be the future for big cities. How is the entry of this system in the Islands?
“The benefits of e-sharing are enormous. Public administrations are increasingly aware of renewing their fleet towards more modern, more flexible and shared electric vehicles ”.

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