Tomorrow at 10 a.m., the day of the general meeting of shareholders of Lagardère, the employees of Europe 1 invite to a support rally in front of the group’s headquarters in the 15e district of Paris. “So that Europe 1 does not turn its back on its history”, and continues to inform “Freely, independently and with respect for pluralism », The representatives of the editorial staff and the unions agree “All those who believe that these values ​​are essential to the quality of democratic debate” and worry about “Vincent Bolloré’s growing influence in the media”. Great voices from the station (Robert Namias, Anne Sinclair, Ivan Levaï…) will be present.

In the aftermath of five days of strike, the first in the history of this sixty-year-old station, the employees of Europe 1 are seeking to “Make heard” in another way. “We did not want to enter into a logic of arm wrestling, like the conflict at iTélé.We know that the shareholder does what he wants in a private box, laments a journalist, very attached to the report. Of all the industry bosses who buy out the media, Vincent Bolloré is the only one to get involved in the editorial line,and the synergies underway with CNews take us away from the history of Europe 1, marked by independence, pluralism and impertinence. “

The editorial staff fear “To become an opinion media” by allying with CNews. “Opinion newspapers like Humanity or Le Figaro have a point of view, but do journalism work and question those who think differently, explains the journalist. But CNews is no longer in our opinion in the role of a generalist media, because it no longer fuels a pluralist debate, but stirs up hatred, divides and breaks the social bond. Faced with these accusations, the editorial staff of CNews defended its information work. And one of the stars of the channel, Pascal Praud, claimed the tone “protest” of his show “The hour of the pros” in The Parisian from Sunday June 27.

“Opinion media have always existed. But the triumph of the mass media had reversed this logic, because in order to reach a large number of people, it was necessary to erase opinions and unite ”, notes Isabelle Veyrat-Masson, media and political communication specialist at CNRS. “However, we are witnessing a return of niche media, which target an audience to represent sharper opinions. This is the case with news channels, online newspapers, YouTube media … It whets appetites, because with the proliferation of media, everyone can find a way to be noticed, going against the political. correct or far right. “

Links tend to be woven between these supports. “We are witnessing an increasingly advanced and sophisticated articulation between online media, channel accounts on social networks, and on-air speeches that link to Twitter », Observes Nikos Smyrnaios, specialist in the online press and the political use of social networks at the University of Toulouse 3. Even if subjects like #MeToo have started from social networks, “Most of the public debate still comes from the mainstream media”, according to him. “The most influential news sites are still traditional media groups. And their role is less to dictate opinions, than to frame the debate, define the agenda, give a voice to this or that person. Then each one interprets what he receives ”, according to its sociological or political characteristics.

“With social networks and the Internet, we are seeing an improvement in people’s opinion on the media, notes sociologist Isabelle Veyrat-Masson. The great mistrust vis-à-vis television is diminishing because we are going to check what we have read on the Internet while watching a channel. This is fairly new, and it may justify the big maneuvers on historical media. As things change in terms of media influence, importance and credibility, those who hope to reach the opinionn public set out again in conquest. “

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