The novelty of WhatsApp that will change the way you shop online

Those responsible for the messaging app have confirmed a novelty that will reach the phones soon: the option to buy directly from WhatsApp


WhatsApp It is one of the most used applications in the world and, for the moment, it has a unique and clear utility: chatting with other people, whether with text, photos, video calls or voice messages. That is going to change pretty soon.

For a long time, Facebook, the company that owns WhatsApp, is looking for new ways to make the service profitable and that happens by admitting other companies to the platform so that they can directly target the millions of users of the app. But advertising will be very invasive, how can it be done otherwise?

It seems that they have already found a way: using business accounts so they can talk to users once they speak to the company in question, thus avoiding the inconvenience of spam. And how recently pointed out Mark Zuckerberg, this is about to take off already crazy.

In the next version of WhatsApp, it will be enabled the option to buy directly from WhatsApp Business accounts that correspond to private businesses. That is, you can go to the store on WhatsApp, without having to go through Amazon or the online website of a business.

Everything is part of a push by Facebook so that its three major platforms, Facebook in s, Instagram and WhatsApp, somehow integrate the option of buying from companies that are in the services.

On WhatsApp, It can be purchased directly by opening a chat with a company whose contact we have added. In the case of Facebook Marketplace, sellers will be able to set up an online store directly. And in InstagramIt will be possible both to put ads to buy and to have a profile as a store with the products displayed.

It is too early yet to know what impact this alternative purchasing system may have on those that they are already used in eCommerce, but given the size of WhatsApp, Facebook and Instagram, with billions of users around the world, it could be a paradigm shift.

The impact will be noticed especially in small stores, They will have to establish profiles and spend time responding to users one by one or creating automated systems to meet user needs.

Still, Facebook has admitted with small mouth that its Business versions of WhatsApp still need to take off. Of the 2,000 million users, only 175 million talk to companies through the app.

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