The consequences for Telecinco of dispensing with Pedro Piqueras in the News

The arrival of the Eurocup to Mediaset It has meant for Telecinco the taking of a series of decisions that have ended up affecting the news space of the chain.

Since Monday of last week, Pedro Piqueras and the news that until that moment he presented from 9:00 p.m. they have disappeared from the television grid, an unprecedented decision so far, since Telecinco had never dispensed with this space in this way.

To this is added that after the departure of Pass word from Telecinco to Antena 3, the audience data of the Piqueras news program have been in decline, surpassed by Vicente Vallés Antena 3 News.

The movement on the grill of The Right Price, the contest presented by Carlos Sobera, to compete with Pass word. In fact, the arrival of the Eurocup has also affected this format after Telecinco opted for recover Save me tomato at 8:00 p.m..

Unlike what happened during the Euro 2016 in France, when the chain did advance the Piqueras news program at that time, Mediaset has taken a turn, betting for Save me tomato, which has managed to slightly improve the audience data in its first week.

The social gathering space of the heart obtained this week on average 16% audience share and 1.5 million viewers, compared to the 11-12% share on average achieved The Right Price during his time in that strip.


Disclaimer: If you need to update/edit/remove this news or article then please contact our support team Learn more

Leave a Reply