Military management, campaign strategy

The National Government decided to accelerate the pace of the electoral campaign with a new strategy. The idea of ​​the communication team for the time that is coming, and after certain stumbles in the public interventions of the President, is to take better care of the president by reducing his appearances and that, instead, those who come out to defend the management are the ministers and ministers of the cabinet. That was the explicit request of Alberto Fernández to his team and throughout the week the different officials carried out the task of promoting and highlighting milestones of their efforts at the head of the portfolios during these 18 months -15 of the pandemic- and announce new measures. The new modality suggests that, from the discursive point of view, the collective strength of the Frente de Todos is noticed. What they will seek is to reinforce the message of unity and highlight the management that was carried out during the pandemic. Close to the president they highlight that this year Fernández did not have so much media presence, unlike last year when “his voice was very necessary”, due to the anguish and confusion that the first months of the health emergency generated. This will continue in the same way in the short term, accompanied by two or three acts per week.

“On Monday Alberto told the ministers the need for the administration to go to the military. What we saw was that the request had an effect, because during the week they left a lot,” they say close to the President. This change of gear was noted in several interventions: the Ministers of Productive Development, Matías Kulfas; of Education, Nicolás Trotta; of Public Works, Gabriel Katopodis; of Social Development, Daniel Arroyo; from Habitat, Jorge Ferraresi; the deputy chief of staff, Cecilia Todesca Bocco and the head of PAMI, Luana Volnovich, participated in the public discussions with a more confrontational tone and defending the administration, facing the midterm elections.

Arroyo, for example, toured various channels and radios to announce a bonus of six thousand pesos to the holders of the Power Work program; Volnovich stressed that “we are the government that cares for the elderly”, and announced that PAMI added municipal vaccinations in Luján, Mercedes, Gral. Rodríguez, Las Heras, Marcos Paz and Navarro; Kulfas pointed out that so far in 2021 the Argentine industry grew by 5.1 percent compared to 2019 more than most countries, surpassing Brazil, Chile, Spain, France, Italy, India, Mexico, Germany, and the United States. .US. And Japan. Ferraresi announced that this week it delivered almost a hundred homes throughout the country and a tender was called for the construction of 1,067 housing solutions, with an investment of more than $ 5.5 billion and Todesca Bocco assured that in 2021 Argentina will grow, then three-year recession.

Another definition that occurred last week, facing the elections, is that the electoral command of December 2019 will be replicated. Cafiero will once again occupy the position of campaign manager and Eduardo Wado de Pedro and Gabriel Katopodis will be in charge of management activities and a political meeting with the leaders of the Frente de Todos for the assembly of the mullet and everything related to the territory. The Government considers that the legislative elections that are approaching “will be a plebiscite of the pandemic”, and are optimistic about the results they can obtain after what the ruling party has done at this time. The strong growth in the arrival of vaccines and the economic recovery also give them confidence. They believe that they are “palpable things” that society is going to consider when entering the dark room.

The new communicational imprint is also noticeable in the appearances of the President. The idea of ​​highlighting the work of the cabinet also implies a reduction in the interviews that the president gives to the media, which since the beginning of the year are much rarer than in 2020. The last one he gave was on a radio station 20 years ago. days, May 31. Another of the peculiarities that were seen recently is that in his lectures at public events, the President took several notes that served as support in his interventions.

Given the observation on this point, the government communication teams assured this newspaper that “it was not reading but often has reference material.” In the act that he carried out in Salta in tribute to General Martín Miguel de Guemes, for example, they stressed that the president was expected to have a “memory aid”, because “he wanted to make a speech with a strong historiographic content, so naturally he needed a good support to have data and dates details “. In addition, they anticipated and clarified that in the event for Flag Day on June 20, they will again have notes.

Even with these news, from Casa Rosada they do not hesitate to affirm that Fernández’s voice continues to be “the most powerful that our space has to communicate what is happening because it reassures Argentines who need to be shown that there is a planning and a horizon, something that the vice president, Cristina Fernández de Kirchner, also said when she expressed in La Plata that we are going to be happy again and be able to embrace each other because the pandemic is going to end. ” In this sense, in Balcarce 50 they believe that “the transparency and genuine attitude” of Fernández has sometimes brought him headaches, since “there is very bad intention on the part of certain editions in the media in the framework of the electoral campaign that is coming and the prompt definition of the lists “. The truth is that the President, in recent weeks, has accumulated a series of misleading and furious phrases that facilitated criticism of his speeches.

The most prominent mistake was the one he committed during the press conference he gave with his Spanish counterpart, Pedro Sánchez, in which he spoke of a supposed European origin of the Argentines unlike Brazil or Mexico. The government tried to relativize that event: “the most important thing is that the president of Spain came to see Alberto, in recognition of the democratic leadership that he leads in the region and the support he gave us in the negotiations with the IMF and the Paris Club “, they affirm, although in the media those achievements were overshadowed by the unfortunate phrase. We will have to wait to see if with these modifications the FdT manages to oil the electoral machinery and sustain the support it had in 2019.

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