Since we met Loki with the features of Tom Hiddleston on the Thor 2010 (movie, otherwise, not especially memorable), the God of Deception has been swelling a loyal fan base, which increased with each new adventure within the MCU. It is not surprising, therefore, that Loki It was one of the most anticipated series on Marvel’s exhausting calendar, and once the first episode was released this Wednesday, it was clear that we could expect great things from this fiction. Beyond what this pilot liked, however, it is necessary to wonder if the audience accompanied.
And the answer is an enthusiastic yes. Deadline echoes data collected by Samba TV (a consultancy run by third parties, unrelated to Disney) to launch the conclusion that Loki It was the best premiere of a Marvel series on Disney +, comfortably surpassing both Scarlet Witch and Vision (the first one that was released) and Falcon and the Winter Soldier (Which until now has been the one that has had the warmest reception). The series starring Hiddleston was seen on its first day by 890,000 households en EE.UU., “The largest host audience in this country for any of the Marvel series on Disne +”, pointed from Samba TV.
At the time Scarlet Witch and Vision brought together 655,000 accounts, while weeks later Falcon and the Winter Soldier surpassed it with 759,000. There is a clear growth trend, which, however, cannot be fully explained by the progressive increase in subscribers. The number of partners collected by the platform streaming It has stabilized quite a bit in the last quarter, so it is Marvel’s sole credit to ensure that its series are engaging an ever-expanding portion of its potential audience.
“The growing number of households tuning in on opening day shows that the Marvel Disney + series are increasing their punch,” they declare from Samba TV. And now, as always, the nuances: Samba TV does not record the content seen from mobile devices (which is understood to increase the numbers) and counts as viewed the mere fact of watching more than five minutes of each title. Apart from these drawbacks, there is no doubt that the series written by Michael Waldron and directed by Kate Herron He has connected with the audience, and it remains to be seen if the spell will hold for the next few strikes.
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