With more mature sales strategies, suited to the current scenario of social distancing, Brazil celebrates its second Valentine’s Day amidst the coronavirus pandemic this tomorrow, June 12th. According to an estimate by the National Confederation of Commerce of Goods, Services and Tourism (CNC), retail and service sector sales should move R$ 1.8 billion in 2021 – a turnover 29.4% higher than last year.
In addition to e-commerce and physical store purchases, the brands are betting on providing experiences for consumers to celebrate the date. THE Compass brought together six products and companies with concepts to inspire couples to celebrate without taking risks.
romantic dinner at home
Taking advantage of the cooler weather that usually marks the date, foodtech Liv Up suggests a winter food to order at home and enjoy for two: the artisanal cheese Raclette (R$ 35.90). In addition to being a swiss culinary delicacy, served melted over potatoes and meat, the brand’s appeal is for conscientious consumption. The product has no preservatives, has a firm texture and a flavor reminiscent of milk and nuts, but with a touch of acid and sweetness. To go with it, lovers can order different and healthy breads and other ready-to-eat dishes, as well as fresh ingredients for those who want to make a romantic dinner “from scratch”.
toast for two
For those who can’t do without fancy drinks during celebrations, Drink’n the Pot launched, in partnership with Bacardi, three harmonized kits for the date. The idea is for lovers to have the sensory experience of putting together their own drinks, prepared with Bombay Sapphire gin and Dewar’s whiskey, harmonized with French sweets and that accompany exclusive glasses and glasses. You kits “Fitzgerald Couple”, “Bette and Michael” and “Classic NewYork” (R$ 178) are available in the city of São Paulo and its metropolitan area.
the infallible chocolate
For dessert, even the infallible chocolate was redesigned to please the most demanding palates on this day. Mondelēz Brasil brought news from Lacta in heart shape and five new flavors – like salted caramel and 60% cocoa with strawberry jam filling. The 16 bonbons from Lacta Coração (R$ 35) come in a box and are individually packaged with affectionate messages, such as “Thank you” and “Meu tudo”. The novelty will enter the brand’s fixed portfolio and is already available in the main supermarket chains and partner stores.
Gift with raffle
Faced with the current scenario, but without giving up on romance, Multiplan started the campaign “It’s present, it’s romance, it’s now”, which draws attention to the importance of living and celebrating today, keeping in the present moment. All of the company’s malls launched promotions for Valentine’s Day, with prize draws and gifts for customers who buy in stores or through the Multi app.
gifts for the couple
Butantã Shopping and Jardim Pamplona Shopping, managed by Carrefour Property, carry out “Gift Roulette” until Sunday, 13. The action will distribute gifts, discounts and vouchers to customers who make purchases of a certain amount and present the invoice. Those who prefer to shop from the comfort of home have the option of the page Digital Purchase, which brings together suggestions for gifts for lovers in a virtual window.
For those who want to let go of clothes and gifts from old relationships and still help those in need, Carrefour Property is for customers who want to let go of clothes and gifts from old relationships and, to top it off, help those in need. THE “ex’s store” receives donations until Sunday at the Galeria do Hipermercado Pinheiros, in the city of São Paulo (Av. das Nações Unidas, 15.187).