The SER presents 'La España Vaciada' in San Martín de Unx: innovation as an engine of roots in rural areas

Innovation, entrepreneurship and a commitment to generational change … are some of the keys to face depopulation. This June 11 at the San Martín de Unx cooperative winery, Cadena SER opens a debate on Spain emptied emphasizing the fight against rural exodus and the opportunities that the rural environment offers us under the title Innovation as a tool to combat depopulation in rural areas. San Martín de Unx, precisely one of the Navarran towns that have made a clear commitment to the search for relief for its greatest potential, viticulture.

The forum will explain in detail what the project consists of Ebro Food Valley, a Navarrese hub in the food chain, where rural development and the economic activity of the agri-food industry serve as levers. The aim is to turn Navarra into the leading region in innovation applied to the production and manufacturing of all elements of the food chain.

We will also know successful initiatives in rural areas in the face of depopulation, such as the Ecopueblo project, of the host locality; or a Scape room in Falces. The ECO Pueblo Project is an initiative led by Bodegas San Martín, in collaboration with the San Martín de Unx City Council in order to tackle one of the main problems that the municipality is experiencing: rural depopulation and the need to prepare a change generational in the economic engines of the municipality and the region.

On the other hand, we will stop to analyze the main problems which small towns have to deal with, such as internet access, which is key in many areas of entrepreneurship.

All this in one day with the intervention of professionals from different fields who put the future of the rural environment on the table.

The day will be developed with the impulse of Fenie Energy.

Agenda Innovation as a tool to combat depopulation in rural areas


Javier Hoyos, territorial director Cadena SER Navarra-La Rioja

María Chivite, President of the Government of Navarra


Ángeles Caso, writer and communicator

9:45 PRESENTATION: Ebro Food Valley

Juan Cruz Cigudosa, Minister of Innovation, Digital Transformation and Universities

10:00 ROUND TABLE: Innovation and talent in the primary sector

Julián Palacios, viticulture expert

María Abete, co-owner of Bodegas Máximo Abete

Josune Pascual, manager of the Fundación Universidad Sociedad

10:50 PRESENTATION: Rural Proofing-Rural Guarantee Mechanism

Joaquín Alcalde, director of the Hueco Project in Soria

11:05 AM ROUND TABLE: Success stories

Ecovillage San Martín de Unx. Iñigo Mendez.

Falces scape room. Raquel Ursúa

Aberin sound studio. Leyre Aranguren

Melitón Studies. Joaquin Calderon


12:15 pm ROUND TABLE: Sustainability, key to roots

Goio Merchán Carmona, founder and energy agent of Fenie Energía Raúl de la Vega, head of Correos Market.

Beatriz Huarte, Secretary General of ANAPEH

Juanma Garro, manager of the Lacturale cooperative

13:00 PRESENTATION: Public sector, engine of development

Jesús Maria Rodríguez, Director of Depopulation and Local Administration

1:15 pm ROUND TABLE: Local administration in the face of depopulation

Javier Leoz, mayor of San Martín de Unx

José María Agramonte, president of the Bardenas Reales Community

Susana Castanera, Mayor of Allo

Carmen Puerta, Mayor of Barbarin


Bernardo Ciriza, Minister of Territorial Cohesion

Luis Campos, director of the Observatory of Social Reality.

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