Elections 2021: Television coverage of the second round achieved a record audience

The concern to know who will be the new president of Peru has the citizens of our country very attentive to the news on television, because they want to find out what the official results of the second presidential round.

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According to Kantar IBOPE Media, the expectation to know the winner has been maintained since Sunday, when between 7 and 7:15 at night, at least 3 million 383 thousand 34 viewers tuned in to the exit announcement of results.

The electoral flash thus became the most tuned of the last decade, surpassing by more than 200 thousand viewers the same milestone during the first round (3 million 138 thousand 651 viewers) or others such as the congressional elections of 2020, the municipal elections of 2018 and even the presidential elections of 2016 and 2011.

He also highlighted that Throughout Sunday 5 million 885 thousand 586 viewers connected to their televisions at some point during the day to know how the electoral campaign was developing.

Also, given the evidence that a winner has not yet been determined with certainty, the Peruvians maintained high levels of tuning in continuous coverage. Thus, the revelation of the first count of the ONPE, at 11:30 pm on June 6, kept more than 2.6 million Peruvians in front of their screens, a 73% increase in the number of viewers compared to a regular Sunday at the same time.

The next day, the television audience between 1 and 2 in the afternoon gathered 2.7 million, 58% above the levels of the previous week; while more than 5.5 million Peruvians turned on their televisions to follow the electoral coverage between 7 pm and midnight.

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Interest in politics

The tuning of the coverage of the events of the second round also reflected the growing interest of Peruvians in the political situation. For example, while the presidential debate of May 2016 captivated 3 million 935 thousand 902 Peruvians; that of the Fuerza Popular and Peru Libre technical teams achieved 4 million 535 thousand 455 viewers. While, the meeting between Keiko Fujimori and Pedro Castillo, reached 4 million 750 thousand 787 Peruvians, the most tuned meeting of this type in the last ten years.

In addition, the monitoring of the political situation found an echo on social networks, where users expressed their opinions about the events of the campaign and its protagonists. Thus, the phrase ‘Vote 2021’ was used in more than 10,000 tweets generated from accounts in Peru and more than 3.8 million impressions were achieved on Twitter about what was reported during election day.

IMPORTANT INFORMATION

– By policy of Kantar IBOPE Media, the specific audience of each channel is not mentioned, to avoid comparisons on which of them was the most viewed in the same coverage.

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