Aldi: Customers try to find out more about the product – then this news comes! “Are you kidding me? Are you serious when you say that”

Aldi: Customers try to find out more about the product – then this news comes! “Are you kidding me? Are you serious when you say that”

That is why there is the Aldi equator

That is why there is the Aldi equator

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Aldi-Customers let their frustration run free!

Aldi wants to make purchasing as transparent as possible for its customers. That is why the so-called tracking code was introduced. But this seems to be causing problems for some people now.

Aldi: Tracking code should ensure transparency

With the code you can find out more about the origin of fish or meat products as well as eggs or textile products at Aldi. To see where the various items come from, enter the product’s tracking code in an input field.

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According to the Aldi website, this tracking code is made up of the supplier code and a multi-digit number. This code can be found on the coding field for fish and meat products. It can be found on the label of eggs and on the packaging of textiles.


This is Aldi:

  • Aldi Nord and Aldi Süd are two separate corporate groups
  • Aldi stands for Albrecht-Discount: In 1913 Karl Albrecht started his own bread retailer in Essen
  • In 1962 the family business was converted into a pure discounter and was given the current name “Aldi”
  • The division into north and south took place in 1961
  • Aldi is now one of the ten largest retail groups in the world


Aldi: Find out more about the origin of products

With the help of the tracking code, Aldi customers should be able to find out where the fish they buy was caught and processed, for example. In the case of meat products, you can find out in which country the animal was raised and slaughtered.

Sounds like a good service that Aldi offers its customers. But this doesn’t always seem to work! And some customers on the Aldi Facebook page were annoyed about this.

Aldi: customer annoyance because of tracking code

“BWH32052 is unknown. Because of transparency “, writes a man and posts a photo on which an error message can be seen:” Unfortunately, no data is stored for the tracking code you specified. “Another customer received the same error message. “Great, your transparency code,” he annoyed.


More news about Aldi:

Aldi Süd: Customer puzzles over the offer – “I have a calculation problem here right now”

Aldi: Bad news for customers – is THAT threatening us too?

Aldi Süd: scandal about deposit vouchers! Customer attacks employee – Aldi intervenes


Aldi itself also reacted directly to the two incidents: “We are very sorry. Obviously, one of our suppliers did not enter the code correctly in the database ”, the discounter giant regrets among the two contributions. The two men should contact customer service. It should be taken care of, they say.

Sounds like a really conciliatory offer …

Another Aldi customer worried about an offer. He said he had a math problem. But what exactly makes him so puzzled? You can find the answer to this in >>> this article. (cf)


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