30% of the hotels in the Valencian Community will not open in July due to the lack of British


11/06/2021 – 14:09

The hotel sector of the Valencian Community begins to see light at the end of the tunnel, “but the tunnel will still last a few months”, in the words of the general secretary of the Hosbec employer, Nuria Montes. The forecasts happen because in July 30% of the hotels in the region will still remain unopened, mainly the establishments that have a strong dependence on British tourism, according to Montes explained. British demand is concentrated on the Costa Blanca and Benidorm, where it accounts for about half of all visitors.

The hotel management works with two scenarios for the arrival of British people, the most optimistic at the end of July and the second at the end of August, according to Montes.

Despite this new setback in high season, the Valencian employers believe that the hotel companies that have remained until now will be able to guarantee their viability until September. The employers figure the losses in the Valencian sector in the last 15 months at 1,200 million euros.

What happens to the British market will be key for hotel occupancy in August, despite good expectations for domestic tourism.

Precisely, the great hope for the start of the tourist season in July is domestic tourism, although Valencian hoteliers also warn that current reservations in mostly national destinations such as the Castellón coast are 50% of what they were at this time in 2019, according to the Vice President of Hosbec, Vicente Gallego. Also the occupancy forecasts are lower right now than they would be in a typical summer. The estimate is that around 50% will be reached throughout the Valencian Community.

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Regarding employment, Hosbec estimates that between 70% and 80% of the workers in Erte in the sector have already reincorporated and points out that the objective is to reach all of them in the coming months. The Valencian hotel sector directly employs 15,000 workers.

Light rise

Valencian hoteliers were also particularly concerned about the new electricity pricing, which will mean an increase in their electricity bill, which they put at least 10%. “With the previous system, the whole month of August, the one with the most activity, was considered a valley, now the same time slots apply as for homes,” Montes explained.

The employer’s association has also urged the administrations to support the sector with travel vouchers such as the one applied by the Generalitat Valenciana. Thus, through Cehat he has urged the central government to approve a program of this type to promote national tourism with 500 million. It also negotiates with the Valencian Community to extend its voucher for people over 55 years of age in low season, given the risk that the Imserso program will be delayed, which involves 180,000 tourist packages in autonomy.

More taxes in Valencia

Another of the complaints of the sector has been that despite the situation in which 40% of the hotel plant has been closed for 15 months, in cities like Valencia the taxes such as the IBI that they have had to face have increased up to 20% according to Javier Vallés, vice president of Hosbec in Valencia.

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