Crafts return to the street and to its origins in the 8th edition of the Insular Fair

Crafts return to the usual place, to the street, to the people and also to the municipality where it all began: Puerto de la Cruz.
Thus, the Minister of Employment, Socioeconomic Development and Foreign Action of the Cabildo de Tenerife, Carmen Luz Baso, presented yesterday the 8th edition of the Insular Craft Fair that opened to the public yesterday and will remain until Sunday in the Plaza de los Reyes Católicos , a singular point in the city that is already beginning its tourist and economic recovery.
The sample, which will remain open to the public from 11 am to 10 pm, has the participation of 31 exhibitors in 19 different artisan modalities; felt, doll shop, fabric decoration, ceramics, soap, glass, jewelry, carpentry, jewelry, leather goods, enamels and crochet, among others.
After a year of uncertainty, it is the first event that the island Corporation has once again organized to value the work of the island’s artisans, one of the sectors most affected by the Covid-19 pandemic by preventing the holding of fairs, one of the main ways they have to market their products. For this reason, the Cabildo has launched other aid actions that were also presented yesterday in the framework of the Customs House.
Accompanied by the mayor, Marco González; the Councilor for Commerce, Roberto Medina; and the manager of the Insular Handicraft Company, Ricardo Cologan, the counselor reported that this site, located near the dock, will host an artisan space that will not be limited to the sale of products but will serve to organize workshops, presentations and exhibitions. A program has already been made until the month of August that will feature pottery and wood.
On the other hand, the crisis revealed that crafts had to change the marketing model and adapt to a new strategy and this meant creating the online point of sale, where you can find 300 pieces of 26 different modalities created by 50 artisans from the Island.

Group the offer in a single space
This new digital proposal aims to bring together the largest offer of handicraft products in Tenerife, focused on a single space, under the Artenerife brand and direct efforts to enhance the value of the artisan and their product. At the same time, it allows you to centralize the search by craftsman, their offer of articles, their identification and contact information.
Marco González thanked that from the first minute the Cabildo had in mind the city as the best venue to host this VIII edition “which will be a unique and very safe opportunity to demonstrate the talent of the artisans who make us a unique destination.”
For his part, the Councilor for Commerce, underlined the quality of the pieces that are exhibited at the fair, “a pairing that completes the commercial offer offered by the city and its business fabric in the largest open-air shopping center in the city. Island that are the streets of Porto ”.

More demand for space and lighting
The participating artisans did not hide their desire to return to a fair despite the fact that some, such as Anita Zalanda, a leather designer, lamented the lack of space and lighting and claimed another place like Paseo Colón to “be able to exhibit properly.”
The general trend was to continue fighting and betting on a sector that has a lot to offer. This is the case of José Luis Santos, a turner craftsman who, despite the consequences of “his first pandemic”, wants to continue fighting and betting on crafts.
“Nothing was sold, I had electricity costs and that is why I could not manufacture, so I kept the pieces that I made until March of last year and now I am exhibiting them,” he declared.
José Luis uses heather, moral, olive, beech and oak roots to create unique pieces inspired by nature. Trays, bowls and pots in which it employs between 7 and 8 hours of work. In his case, the Internet was not an option. “People have to touch my product, see it, feel it because they are unique pieces,” he stressed.
On the contrary, Carmen Díaz, a Canarian draft artisan, was “saved” by having points of sale although half are closed and selling online.
Carmen was an oral hygienist and in 2012 she left the health branch. After thinking about what to do, she decided to dedicate herself entirely to what she loved as a child: to sink. He took courses and in 2014 he obtained the craftsman’s card. He never regretted what he did, quite the contrary. “I should have gone earlier despite the pandemic, in which artisans have had a bad time,” he confesses.

A living page

The manager of the Insular Handicraft Company, Ricardo Cologan, stressed that the new online point of sale is a “live page” that allows new artisans who want to join and update the profiles and offer of the pieces that each one wants to make known to the public.

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